What the PlayStation Move ad campaign looks like

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By published

It's some pretty gamers playing Move in a posh house

SCEE (Sony Europe) seem to be aware of this, and have used their blog to take you behind-the-scenes at the making of a PlayStation Move advertising shoot to reveal how they're doing it differently: "The idea was to film real gamers playing with PlayStation Move for the first time in a genuine fun home environment; not a pristine empty white box," aPS EU Blog post explains.

Turns out this means filming in an actual house and with models (and actors) who are also gamers.

A Sony rep says: "One of our agencies discovered this building... and it's actually someone's real home. It's a space with a great deal of personality and it's very PlayStation."


Above: Our housedoesn't looklike this

We'll have to wait and see how much of difference this makes to the finished advert, but the published pictures probably give you a fair idea. It's a step in right direction, but we'd still love it if someone went balls out and shot one of these adverts in a messy bedsit with a bunch of unwashed, bleary-eyed GamesRadar editors cursing each other. That would be properly 'keeping it real.'

Not sure if it would be particularly aspirational, though.

May 12, 2010

GamesRadar Staff
GamesRadar Staff
The GamesRadar+ Team

GamesRadar+ was first founded in 1999, and since then has been dedicated to delivering video game-related news, reviews, previews, features, and more. Since late 2014, the website has been the online home of Total Film, SFX, Edge, and PLAY magazines, with comics site Newsarama joining the fold in 2020. Our aim as the global GamesRadar Staff team is to take you closer to the games, movies, TV shows, and comics that you love. We want to upgrade your downtime, and help you make the most of your time, money, and skills. We always aim to entertain, inform, and inspire through our mix of content - which includes news, reviews, features, tips, buying guides, and videos.