Trailer Breakdown: Harry Potter And The Half-Blood Prince
We wave our critical wand over the new promo

Quick Change
A series of flash cuts reveal the likes of Tom Riddle, a magical locket, some fire and a snake... Because it's the symbol of Slytherin, see? Subtle.
Incidentally, this bit was edited by Michael Bay and Steven Spielberg has already called it his "favourite part of any Harry Potter trailer ever."

Hand To Heart
Someone else gets a go on the voice-over trumpet. It's Arthur Weasley (aka Mark Williams): "Times like these... dark times..." (again with the darkness - they're pushing it hard this time) "...they can bring people together."
Ginny reaches for Harry... "Take my hand," she says. You tease, miss Weasley! And look - a unicorn. Is that symbolising something, like out of Blade Runner ?

Dark Mark
Time for someone professional to take over for a second as Movie Trailer Guy kicks into his pitch...
"THIS YEAR..."
Oh, and over a shot of young Malfoy up to no good we hear Remus Lupin say, "Voldemort has chosen Draco Malfoy for a mission." But he's rubbish at completing tasks! You'd think the Dark Lord would have kept a closer watch on him, Sir Alan-style...

Alley Oops
Trailer Guy's back, over a montage (you gotta have a montage) of powerful magic wreaking havoc over London and Diagon Alley being destroyed.
"EVIL WILL PASS THROUGH FROM THEIR WORLD INTO OUR OWN." We knew those prunes were a bad idea...
"These are mad times, we live in... mad!" shouts Harold Slughorn (Jim Broadbent), resisting an "I tells ya!"

See Creatures
"Without you, we would leave the fate of our world to chance..."
Dumbledore piles on the pressure as... heeey! Those things don't just look like Gollum, they're practically taken from the same CG file!
They're called Inferi, by the way - corpses controlled by dark magic. JK clearly stole the idea from Resident Evil 4.
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