The Top 7... Halo cameos

1. Advertise the Fight

The previous six cases of Halo spilling outside its Covenant pool are all well and good, but do they truly illustrate how saturated the market is with Master Chief products? Awareness is through the roof with Halo 3, with everyone from Outkast's Big Boi to Lil Jon eagerly waiting to "finish the fight." London's BFI IMAX Theater will play host to all manner of Halo-isms. Mountain Dew cans across the globe have been dubbed "Game Fuel," with two thousand percent more caffeine (you can taste the diabetes!) It goes on...

Brett Elston

A fomer Executive Editor at GamesRadar, Brett also contributed content to many other Future gaming publications including Nintendo Power, PC Gamer and Official Xbox Magazine. Brett has worked at Capcom in several senior roles, is an experienced podcaster, and now works as a Senior Manager of Content Communications at PlayStation SIE.