Sony shares jump on back of HD-DVD demise

Sony shares jumped by five percent based on optimism over future sales of the firm's PS3 and Blu-ray players. This followed yesterday's news that Toshiba had officially switched off the life-support machine for HD-DVD.

"We believe Blu-ray's victory could drive market share gains for the PS3, as we believe consumers will now be more willing to pay up (versus 360) for the standard Blu-ray player," William Blair analyst Ralph Shackart told Reuters.

Microsoft is still keeping tight-lipped about its future plans for a high-def player, though the firm has already established its Video Marketplace, which supplies high-def movies on a rental basis.

You can read more about the format war inÂDVDstruction.

Courtesy of CVG.

Feb 20, 2008