Netflix is looking to raise prices again after the SAG-AFTRA strike ends.
According to The Wall Street Journal, the streamer is in talks to raise the prices of its ad-free tiers in several global markets, most likely beginning with the US and Canada.
Following its crackdown on password-sharing, Netflix removed one of its ad-free tiers; the Basic plan (which cost $9.99/£6.99 a month) this past July.
Three tiers remain: Standard with Ads (formerly Basic with Ads) is $6.99/£4.99 a month and allows subscribers to watch Netflix’s library with ads; The Standard plan is currently $15.49/£10.99; and the Premium plan, which involves 4K and Ultra HD streaming across four devices, costs $19.99/£15.99.
Prime Video is also changing up its prices, adding "limited ads'" for those on the usual Amazon Prime subscription plan. The new ad-free tier will cost $2.99 more.
We have to hand it to Netflix; their password-sharing crackdown worked. It gave Standard and Premium members the option to either add an extra user to their existing account members for $7.99/month in the US and £4.99/month in the UK, or kick the person off of their account and force them to sign up for their own. The streamer saw a spike in new subscribers, which was their ultimate goal.
