Asus has cancelled the Arc B390 ROG Zephyrus G14, but nobody told Intel

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I'm still holding out hope for integrated gaming laptops

Close up on display of Asus ROG Zephyrus G14 on home screen showing ROG logo in pink and blue
(Image credit: Future)

The Asus ROG Zephyrus G14 was sitting proudly among the rest of this year's best gaming laptop contenders at CES last week. If you were early to the show, however, you might have snuck a peek at a very special model at the Intel booth. Teased late last year, a configuration of the 2026 G14 running (and only running) Intel Panther Lake processors was doing the rounds in the first few hours of the show, only to be shuffled away later on.

Asus was running its new G14 simply on the Intel Arc B390 integrated graphics system, rather than adding a separate Nvidia discrete card for full power. However, this looks to be a project cancelled at the last minute.

Marketing image displaying new features of an Intel Arc-powered Asus ROG Zephyrus G14

An original marking image highlighted by Les Numeriques, originally found on andro4all.com (Image credit: Les Numeriques)

It's not the first time Asus has experimented with integrated graphics. AMD's Ryzen AI Max 390, with Radeon 8050S graphics, sits front and center in the brand's Asus ROG Flow Z13 device. It's the best gaming tablet on the market because of this sheer power, and impressed with its punch and stability in testing.

Integrated graphics are coming our way, but the cancellation of the Intel Arc B390 Asus ROG Zephyrus G14 (however bungled it was at CES) shows we're not quite ready to say goodbye to discrete cards. Last year's Flow Z13 was the first time I had properly sat down with a modern integrated system and it took me by surprise.

Asus ROG Flow Z13 running Indiana Jones and the Great Circle on battery power

(Image credit: Future)
Save $130 on the Asus ROG Flow Z13

Asus ROG Flow Z13 tablet with detachable keyboard and a white controller on a wooden desk

(Image credit: Future)

Asus ROG Flow Z13 | Now $2,169.99 (was $2,299.99) at Best Buy

This tablet was running everything from Indiana Jones and the Great Circle to Avowed without breaking a sweat, though while costing up to $2,799.99. The tablet form factor certainly benefits from the move to integrated graphics, and the best gaming handhelds are showing us how far these chips can run.

Gaming laptops are going to take a little more time to catch on, though. While it's unclear why the Intel-only Asus ROG Zephyrus G14 was abandoned, it's easy to see a future where more affordable gaming laptops become a reality again.

I track all the latest gaming laptop deals week to week, and one thing has become clear from the last year; it's a lot harder to find a decent RTX 50-Series machine around the $1,000 price tag than it was the RTX 40-Series. If integrated graphics can keep up with weaker discrete GPUs for a lot less cash, I'm in.

I'm running through all the other Asus gaming laptops on the market right now, and finding the best Razer laptops and best Alienware laptops for some different flavorings.

Tabitha Baker
Tabitha Baker
Managing Editor - Hardware

Managing Editor of Hardware at GamesRadar+, I originally landed in hardware at our sister site TechRadar before moving over to GamesRadar. In between, I've written for Tom’s Guide, Wireframe, The Indie Game Website and That Video Game Blog, covering everything from the PS5 launch to the Apple Pencil. Now, i'm focused on Nintendo Switch, gaming laptops (and the keyboards, headsets and mice that come with them), PS5, and trying to find the perfect projector. 

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