ROG Xbox Ally pre-orders are in full swing, and it looks like the expensive X model is already proving more popular. The heavily anticipated Xbox device starts life at $599.99 but ramps all the way up to $999.99 for the turbo charged, and is readily in stock at a range of retailers across the US and UK ahead of the October 16 release date.
Things are moving fast already, with the X version already running out of stock in a few retailers across the US. That said, both are still available to pre-order if you know where to look. In the US, Best Buy should be your first stop and in the UK Amazon is looking healthiest for stock right now.
I've been tracking high profile pre-orders all year round, and I've been buying my own handhelds for far longer than that. You'll find all the ROG Xbox Ally pre-order spots I'm hitting today just below.
Where to pre-order ROG Xbox Ally in the US
Where to pre-order ROG Xbox Ally in the UK
That's right, the ROG Xbox Ally starts at $599.99 / £499.99 with the ROG Xbox Ally X sitting at $999.99 / £799.99.
In a press release announcing the planned pricing, Asus says, "these competitive prices make both the handhelds an easy choice compared to competitors."
I hate to admit it, but that is a fair statement considering the MSI Claw A8 and Lenovo Legion Go 2 are gunning for similar price points. However, that doesn't change the fact that these devices are vastly more expensive than their first-generation counterparts, as the OG Asus ROG Ally debuted for $699.99.
What can I say? Handhelds are getting ludicrously expensive, and that could be a shock to console fans who are used to traditional home system prices. The scene is inching close to the sort of MSRPs tied to the best gaming laptops, and while you can get cheaper devices, performance naturally scales with price.
That's not to say the ROG Xbox Ally isn't worth buying. In fact, there's every chance that the X model will become one of the punchiest powerhouses around, and even the base version should outpace the Steam Deck OLED. You're getting plenty of console comforts too, like a PC controller grips around the back and various Windows 11 optimizations that'll help everything feel more streamlined.
I'll hopefully be providing my full verdict ahead of next month, and I'll be carefully weighing up whether the handhelds offer true value for money. At $1,000, the ROG Xbox Ally X has its work cut out for it, as I'll be expecting dramatically better performance from its Ryzen Z2 Extreme chipset.
What is the Xbox ROG Ally price?
The Xbox ROG Ally price is $599.99 / £499.99 for the base model, and $999.99 / £799.99 for the upgraded ROG Ally X model.
When do Xbox ROG Ally pre-orders go live?
Xbox ROG Ally pre-orders went live at 8pm ET on Thursday September 25 / 1am BST on Friday September 26. It's go time, baby!
What is the Xbox ROG Ally release date?
The Xbox ROG Ally release date is October 16, 2025.
Already got Valve's handheld? Swing by the best Steam Deck accessories and best Steam Deck docks to enhance your hybrid setup. Alternatively, take a peek at the best retro consoles for ways to play classic capers on the move.
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