G4TV reportedly changing direction away from gaming programming

According to a report going around today the G4 television network could be in for a big editorial shift soon as they plot to move the network away from "geek" oriented programming.

Anybody who watches the network regularly knows that they have already undergone a more subtle transformation over the past five years, transitioning away from gamer-specific shows to more mass-market fare like Cops and Ninja Warrior.

The next transformation is said to be to a more "upscale" style, catering to the modern man. The best comparison we've heard so far is that it may be a more "GQ"-style, referencing the popular upscale men's lifestyle magazine.

As of right now this is just a rumor as reported by Variety.