Opinion: Why E3's constant stream of identikit brutality saw me embarrassed by this industry for the first time

The Last of Us, arguably, is intended as a gritty, downbeat, disturbingly real take on post-apocalyptic struggle. The thing that really hit home about the demo as I saw it was that it aims (and succeeds) to make guns – even simple pistols - genuinely scary despite years of video game desensitisation. With incredibly limited resources and seeming one-hit kills in abundance, walking in on armed enemies should be sickeningly scary. As in fact, should be whatever brief snatches of ballistic power you can secure for your self.

Note how – unlike 99% of video game bad guys – one of the mooks in the demo freaks out and runs as soon as he realises that Joel has a gun. Note how Ellie reacts with genuine unease – almost disgust - when Joel uses a Molotov cocktail on a couple of enemies. Given Naughty Dog’s character-driven pedigree with the Uncharted games, it seems clear that the aim in The Last of Us is to make violence carry real weight and significance. Long-term consequence perhaps, if Ellie’s reactions are to become a major factor. And I hope they are. To an assembled audience of exactly the type of people who should really be selling that idea however, it seemed to be interpreted as naught but fuel for air-punches and chest-bumps.

Above: No-one else is going to take mature game content seriously if we don't ourselves

I don’t know. Maybe I’m over-reacting. Maybe I’ve chosen to be blissfully naïve. Of course a consistent percentage of the world’s population is always going to be made up of idiots. Organise a big enough event with a big enough attendance, and that percentage will take effect as the microcosm forms. And the idiots are of course always the noisy ones, the vocal minority who make the rest of us look bad by the distorted impression they give. But again, that’s a problem.

They have given that impression. Even to me, a man who knows his friends and colleagues (in fact pretty much everyone he knows in the industry) to be bright, insightful and totally at odds with this sort of behaviour. And they’ve given that impression at E3, on the world stage, when the global media's eyes are watching the games industry and the community around it.

It wasn’t too long ago that we were fighting to be seen as a legitimate, mainstream entertainment medium on a par with film and TV. If E3 2012 is how we celebrate having won that fight now that gaming is largely free of suspicion (or at least making so much money that no-one challenges us any more), then frankly I half-miss the days when the medium was still underground. At least then we all seemed to be trying harder to make a good impression.

Note: Just to make doubly-sure it's clear, the above is all the personal opinion of myself, and does not necessarily go for the rest of GamesRadar.

Long-time GR+ writer Dave has been gaming with immense dedication ever since he failed dismally at some '80s arcade racer on a childhood day at the seaside (due to being too small to reach the controls without help). These days he's an enigmatic blend of beard-stroking narrative discussion and hard-hitting Psycho Crushers.