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Dying Light's swing at Destiny Red Bull promo creates watery madness UPDATE

UPDATE

Dying Light developer Techland has now extended its somewhat tongue in cheek Drink for DLC promotion and included stretch goals for the project with rewards that everyone can download. Rewards start with a 50% XP Boost which will be unlocked at 5000 Tweets featuring the #DrinkForDLC hashtag and an image of you drinking water. The five tiers go all the way up to 50,000 Tweets with free DLC at each one. Techland really is doing this properly. And not a drop of energy drink in sight...

Original Story

Bungie's getting it from all angles this week and the Destiny Taken King Red Bull promotion (opens in new tab) has inspired Dying Light (opens in new tab)devs Techland to offer its very own significantly healthier DLC offering. In its own words on Twitter (opens in new tab), "We're jumping on the latest trend in game marketing!"

By simply using the hashtag #DrinkRightDyingLight and tweeting a picture of yourself drinking H20, you'll get a docket code to exchange for a premium weapon. Lo and behold, the Dying Light Twitter feed (opens in new tab) is a stream (sorry) of images showing off the world having a drink. Some more unique than others...

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Louise Blain is a journalist and broadcaster specialising in gaming, technology, and entertainment. She is the presenter of BBC Radio 3’s monthly Sound of Gaming show and has a weekly consumer tech slot on BBC Radio Scotland. She can also be found on BBC Radio 4, BBC Five Live, Netflix UK's YouTube Channel, and on The Evolution of Horror podcast. As well as her work on GamesRadar, Louise writes for NME, T3, and TechRadar. When she’s not working, you can probably find her watching horror movies or playing an Assassin’s Creed game and getting distracted by Photo Mode.