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Supernatural: Fight The Apocalypse

Living is launching one of the UK’s most complex alternate reality games (ARG) ever, which will offer one viewer the ultimate Supernatural prize – a chance to appear in the show.

Supernatural season four ended in suspense as Lucifer was freed from hell and on Living season five follows Sam and Dean Winchester as they face their toughest battle yet: the apocalypse. To promote the new series, Living has created Fight the Apocalypse, an ARG which calls on Supernatural fans to mobilise their armies and join the fight against Lucifer.

The ARG is based around collecting hidden symbols - “Enochian Sigils” - which players must locate, photograph and send via MMS to the website . One of the first truly cross-platform campaigns of its type, the ARG utilises online, mobile, print and real world elements.

And here’s a trailer for season five itself: