10 game ads that are horribly up their own ass

Pompously promoting: Prince of Persia

We’re not saying we hate the vaguely artistic, melodramatic angle Ubisoft has gone for here, but it still creates somewhat of an artificial picture of the game. Sure, it might have worked if they’d kept the Prince as the same foppish softie from Sands of Time. Sadly, they had to give him some ‘cred’, turning our sensitive, well-mannered Arabian aristocrat into a bumbling jock douche.

How it should have been advertised

How it should have been advertised

How it should have been advertised

David Meikleham
Google AMP Stories Editor

David has worked for Future under many guises, including for GamesRadar+ and the Official Xbox Magazine. He is currently the Google Stories Editor for GamesRadar and PC Gamer, which sees him making daily video Stories content for both websites. David also regularly writes features, guides, and reviews for both brands too.