Sorry Amazon Prime users, you’re about to see ads when watching shows

Anthony Starr in The Boys — (Image credit: Prime Video)

In a move that will affect millions of subscribers, Amazon Prime Video has become the latest streamer to feature ads during movies and shows.

Amazon announced the move will feature "limited ads'" for those on the usual Amazon Prime subscription plan (H/T The Hollywood Reporter). Those who want to watch without ads will have to pay an additional $2.99/month, with the rollout expected to arrive in early 2024.

So, for those who want to watch The Boys season 4 (currently undated, but will likely align with the Prime Video changes), or The Rings of Power season 2 will need to know they’ll either have to stump up some extra money every month – or deal with ads. Not ideal, but it’s part of the ever-changing streaming landscape.

Totally Killer – a time-travelling slasher with, yes, a killer premise – is also hitting Prime Video in October. The Blumhouse production, starring Kiernan Shipka and Olivia Holt, arrives on October 6.

I'm the Senior Entertainment Writer here at GamesRadar+, focusing on news, features, and interviews with some of the biggest names in film and TV. On-site, you'll find me marveling at Marvel and providing analysis and room temperature takes on the newest films, Star Wars and, of course, anime. Outside of GR, I love getting lost in a good 100-hour JRPG, Warzone, and kicking back on the (virtual) field with Football Manager. My work has also been featured in OPM, FourFourTwo, and Game Revolution.