Extending the brand. It's the kind of marketing wank words that make us shudder. But we just discovered that extending the brand can be fun. That's right. FUN. Even better, anyone with half a brain can do it. It's easy. We did some blue sky thinking and extended the brand of six video game franchises. These are them...
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I don't have the energy to really hate anything properly. Most things I think are OK or inoffensively average. I do love quite a lot of stuff as well, though.