'Wii U is too expensive' says Ubisoft boss

Yves Guillemot, President of Ubisoft, has said in an interview that he wishes Wii U were cheaper. Speaking to GamesIndustry, he said: "I always prefer lower pricing, so I can't say I'm happy. I'm never happy when the machines are expensive. What we have to do there is remember that compared to an iPad, it's cheap. With what it brings [to the gaming table] it's cheap. But I hope they'll be able to drop their price in time."

The console will go on sale on November 18 in the US and November 30 in Europe, with prices starting at $300 and around £250 for the basic White model, with a more expensive Black version ($350/around £310) and several subsequent bundles being offered at higher prices. 

With the too-expensive original launch of 3DS still in Nintendo's mind, the Japanese gaming giant will be wanting to make sure it's got it right this time. Is Yves unnecessarily concerned? The GamesRadar editors voiced their own personal opinions to the question Is the Wii U too expensive? with mixed opinions. Let us know what you think in the comments.


Wii U


  • Salnax - November 15, 2012 12:01 p.m.

    It's moderately more powerful than the PS3 and 360, and is moderately more expensive. Sounds right to me.
  • Desann - November 14, 2012 6:45 a.m.

    The Wii U isn't worth to me what they're asking at all, so I think it's very expensive. But I can only hope the next xbox will be only $250 -- I'd consider that to be a steal!
  • Shinn - November 14, 2012 12:56 a.m.

    It may be worth the price, but that doesn't mean it's cheap enough for me to be interested.
  • ready4war - November 13, 2012 6:58 p.m.

    Why do people say it is expensive even thought some of you guys bought the Xbox 360 or PS3 when it came out and also why is Ubi developing for the WiiU when the CEO says it is expensive?!!!
  • masterjoe123 - November 13, 2012 3:14 p.m.

    If you think this is unreasonable, look at the PS3 when it first came out.
  • goggamanxp - November 13, 2012 2:18 p.m.

    It's not overpriced for what you get. The console is more powerful than the current gen of consoles, but power is irrelevant when it comes to consoles. The wii has sold more units than the 360 and PS3, and it is very underpowered by it. Same thing with the 3ds, it is much more powerful than the Vita, yet it is winning despite lack of power. So the next gen consoles from Sony and Microsoft will no doubt be more powerful than the Wiiu, but at what cost. Sony always overcharges for their devices, Microsoft consoles tend to have a few unbareable features. (Such as the giant original Xbox controller and the fact that the original Xbox 360 didn't have built in WI-FI) Overall the Wiiu will do well in the market.
  • matthew-rehlinger - November 14, 2012 4:17 a.m.

    Honestly, I do think the WiiU is acceptably priced, but I don't honestly think it will be a success in the long run. Here's why: Nintendo got lucky with the Wii because casual gamers got into it. They tapped a hitherto completely ignored demographic and struck it rich. They may have lost hardcore gamers and even casual fps and sports gamers, but they still cashed in. That worked then, but single moms, married people in their forties, and the busy young couples that bought WIis don't have the time or desire to upgrade. They were never gamers to begin with, and they can get all the gaming they ever need either in workout games for the Wii or Angry Birds on their Ipad. That said, most, not all, but most hardcore gamers, as well as casual fps and sports casual gamers won't jump ship for the Wii either. The controller is too large and unwieldy for casual sports and fps gamers, and they can get Madden and Call of Duty for their Xbox or PS3 already. Hardcore gamers will most likely be buying the newer generation of their consoles when they release in the next year or two. And this leaves Nintendo is at a loss. They are financially losing money right now, not gaining. That would be fine for Xbox or Playstation sales, because those are owned by Microsoft and Sony, who get most of their money from the other products and services that they sell. Nintendo doesn't make most it's money from operating systems for computers, computer software, cameras, tvs, and other electronics. They depend on their gaming industry, on the DS specifically. They are releasing a console with no new market to go to, which makes me think the Wii phenomenon is at an end for them, and that they need to pull some other rabbit out of the hat if they intend to stay in the console game after this series has seen its day. Bottom line, I'm afraid Nintendo will end up making the transition to their wildly successful portable gaming line after the WiiU gets off to a solid start just like every console does, but has no where to go from there. After the majority of gamers find themselves unimpressed by the initial offering for the console, no one will be willing to buy new games for it in the quantity that Nintendo needs, even if they find a way to make games that deserve the attention of the masses. I wish them luck, as they have done so very well by me, and I'd love to see them turn this boat around.
  • KnowYourPokemon - November 13, 2012 10:18 a.m.

    Considering what other companies have asked for for their system launches I'd say the WiiU is priced pretty fairly.
  • laurenhiya21 - November 13, 2012 9:08 a.m.

    Honestly I think it sounds about right... I mean, at least it isn't launching for the same price as the PS3 ._. (doesn't mean I'm going to buy it though, as there just aren't enough good launch titles for me :/)
  • Z-man427 - November 13, 2012 8:21 a.m.

    I'll wait to see what it really does and how well it works before I pass judgement. And I want to see new Nintendo first party exclusives before I'm sold.
  • Shadow Of Death - November 13, 2012 7:01 a.m.

    I don't think it's too bad. Unlike other Nintendo consoles in recent memory, this one is actually sold at a loss, which is the industry standard to which Nintendo tends to be an exception. Mind, the 3DS did get sold at a loss AFTER it had a price drop in response to the Vita's announced price. Wish there was more in the launch period, but then again it seems the standard for consoles to have weak/limited lineups these days.
  • ultimatepunchrod - November 13, 2012 6:17 a.m.

    The price is right for a new console. I give the Wii U a fair amount of flack for various reasons, but price isn't one of them. Nintendo could have done the jerk move of making it $400, but they didn't. It's priced competitively for what's out now, and as soon as the PS4 and next Xbox get announced or released, the Wii U will probably get a price drop.
  • Omegadash - November 13, 2012 6:17 a.m.

    Yes I agree. Well I wouldn't mind the US price but here in my country the price has been inflated to the equivalent of $574 for the premium model. Really hoping for a price drop!
  • KA87 - November 13, 2012 6:01 a.m.

    $300 is a lot of money for the first verison of a console because you know they will release a cheaper and better veriosn of it in the next year and who knows if it has any bugs or gliches that did not show up in beta testing that will appear on a large scale. May I remind everyone of the whole red ringing situation when the X-box 360 was released. I am not saying that this will happen with Nintendo, but stuff happens. Also, I agree that the gaming library for it is small at this time and unless you really want to play ZombieU, I don't really see a lot other titles that you can't play on Xbox or PS3. I say wait and see on this one.
  • A000 - November 13, 2012 5:54 a.m.

    It is, but then, all consoles are. Every single one of them. Including the original Wii. And let us not forget the absolute hilarity that was the PS3's launch price. I don't want justifications for the blu-ray drive. That price was just hilarious and stupid. The Wii U. It's more than everyone expected I think, but not by that much. It's not a terrible price. But about £25-35 cheaper on both models would've been much better. I've got one preordered because I managed to grab a deluxe set for £265. If I had to pay the now fixed £300 price, I wouldn't be too happy.
  • thomas1980 - November 13, 2012 5:34 a.m.

    Yes it's too expensive for what has been announced at the moment. Looking at the "launch window" games, the big heavy hitters are mostly multiplatform games that you can play on the PS3 and 360 both of which can be picked up cheaper and more importantly actually bundled with numerous great games. Until Nintendo release great games like the Mario (non old school 2d variety please), Zelda (non waggle version) or metroid (not sodomised by Team Ninja) there is no incentive for me to get one. If it's primarily going to be releasing current gen game ports being priced higher than the other machines that also play those current gen games is a massive problem. Someone wants a console to play Black Ops 2, do they choose the £250-300 new console that has a limited library, or do they buy the £150-200 consoles that come with other games in a bundle, has a vast library of other games to play? The price isn't bad, but it doesn't compare well against the others that currently have much the same games. The WiiU won't earn it's price until it has enough stuff I cannot play elsewhere.

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