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26 comments

  • PlainLikeVanilla - March 26, 2013 9:46 a.m.

    If these are considered unacceptable sales numbers then the issue is with your business model. There isn't a problem with your consumer base, they are buying your games. They need to learn to set reasonable expectations and plan accordingly. Sadly it seems more and more companies are trying to follow this model. I wouldn't be surprised to see more giant companies suffer like this in the coming months.
  • wittynickname - March 26, 2013 9:29 a.m.

    If we assume sixty bucks a pop, which is reasonable given that it's only been out three weeks and hasn't been subject to any deep discounts yet, Tomb Raider netted just over $200 million already. No clue how many of those sales were of the more expensive collectors edition, but that only drives the total dollar amount upward. I have no idea how this constitutes a failure, other than absurd shortsightedness by executives who view anything short of Call of Duty sales to be a failure.
  • FoxdenRacing - March 26, 2013 11:03 a.m.

    Remember though that SquareEnix doesn't get that $200M net. Gamestop, Wal-mart, etc saw a combined $200 million net from Tomb Raider. At the publisher, you're looking at closer to $10 a pop...or about $34 million.
  • FoxdenRacing - March 26, 2013 11:04 a.m.

    And I just noticed in the article, that's projected sales in all of 2013...not current sales numbers.
  • Z-man427 - March 26, 2013 9:18 a.m.

    Other than Sleeping Dogs, those look like solid numbers to me. I mean, Tomb Raider only came out 3 weeks ago.
  • Nifheilm - March 26, 2013 9:12 a.m.

    what the hell is wrong with Square Enix, those are some pretty solid #s, especially if you dont count digital sales. Sleeping Dogs is a new IP, and the other 2 are franchises that are not quite that popular anymore, and still they sold very well. I think they need to start setting realistic sales expectations

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