5. Non-existent gamers
Usually plays: Family friendly fun-fests
Favorite snack: Organic rice cakes
These are not real people. They are illusions created by marketers and portrayed by models and actors. Their cultural backgrounds are ambiguous, but their physical characteristics are diverse enough to indicate that gamers of any age, gender and ethnicity can enjoy the associated product. It's clear that they live in an upper middle class suburb and enjoy paying taxes, eating at Applebee's, and repressing dark childhood memories.
We've never actually met this tailor-made multicultural family - this jovial concoction which gathers around the plasma TV with Grandma and the kid from next door to enjoy a game of Mario Party, give each other high-fives and drink Kool-Aid. We hope we never do.