The most clueless box blurbs in history

Marketing schmooze-hounds don't know jack about games - we can tell by what they write on the boxes

You know, game publishers are always shoving their front cover art at us - usually trying to talk us into writing it up as if it's actual news as if it has any impact whatsoever on how good the game is - hello, sports games! But they almost never show us the back of the box. That's because the back is where the slick, suit-wearing liars-for-hire from marketing try their best to convince you that you need this game. Never mind that GamesRadar gave it a2 out of 10 - the theme song is from a band who once covered a Puff Daddy tune. That's got to mean "must-play" right?


I was the founding Executive Editor/Editor in Chief here at GR, charged with making sure we published great stories every day without burning down the building or getting sued. Which isn't nearly as easy as you might imagine. I don't work for GR any longer, but I still come here - why wouldn't I? It's awesome. I'm a fairly average person who has nursed an above average love of video games since I first played Pong just over 30 years ago. I entered the games journalism world as a freelancer and have since been on staff at the magazines Next Generation and PSM before coming over to GamesRadar. Outside of gaming, I also love music (especially classic metal and hard rock), my lovely wife, my pet pig Bacon, Japanese monster movies, and my dented, now dearly departed '89 Ranger pickup truck. I pray sincerely. I cheer for the Bears, Bulls, and White Sox. And behind Tyler Nagata, I am probably the GR staffer least likely to get arrested... again.
We recommend