Super Mario Bros 3: 20 years later

Two decades after its American launch, we celebrate one of the greatest games ever made

Words: on February 12, 2010

Holy effing s-word! Was it really 20 years ago when we first opened the distinctive yellow package in our living room and carefully placed the cartridge into the NES in front of the TV? When we made our first return trip to the Mushroom Kingdom? When we discovered the power of flight? When we could actually choose levels off of an overworld map? When we met Bowser's children? When the mustachioed one had his greatest adventure yet?

Yes, 20 years ago this very day, the American public got to play Super Mario Bros 3. Though overly technical nerds or Japanese people will say, "it came out in Japan in 1988, so 2008 was the 20th anniversary," and Europeans will rightly argue, "we didn't get it till 1991," those views don't count, because America is number one! USA! USA!

Where were we? Right, Mario. On this major anniversary that reminds aging gamers of their own mortality, your friends at GamesRadar are here to help you celebrate all things great and small that made Mario 3 shine.


Something to prove

It's important to remember that Mario 3 was the first true follow-up to the original Super Mario Bros. Despite there being two Super Mario 2s, one for the US and one for Japan, those were both more like off-shoots or digressions than real sequels. It's a fairly well-known fact that the English-speaking world's Mario 2 was a reskinned non-Mario game called Doki Doki Panic, great in its own right, but quite different from Mario 1. Meanwhile, Japan's Mario 2 was too similar to Mario 1, because outside of some small tweaks, it was made with the same engine and most of the same enemies; the only difference was its soul-crushing difficulty.

Above: A lot to live up to

So when Shigeru Miyamoto (Mario's daddy) and his development team R&D4 started work on Mario 3, they knew they had a big task ahead of them. It needed the core Mario gameplay (not the turnip-throwing of the US Mario 2), but they also needed to add a ton of new features and have some of the best NES graphics ever to keep things fresh. Working under that kind of pressure must have inspired them, as Miyamoto and the gang put out a true sequel that was at the same time familiar and completely new. (So maybe this one should've been called Mario 2.)


Up, up and away

The most obvious addition, the biggest game changer, and the focus of the iconic box art was that, for the first time ever, Mario could fly. How major a shift this was for platformers is hard to overstate. It changed the way a stage could be laid out. Not only could Mario just fly over obstacles if he built up enough speed, but the level designs were dramatically deepened, as secrets and alternate paths could be hidden just out of sight. It made levels exist both vertically and horizontally, with level creation needing to match the new possibilities.

The first stage of the game was amazingly designed to let the player get used to this new concept. You were given a large space to run in and build up your P-meter which, even as a de-powered Mario, enabled much higher jumps. Very soon after that, you got Mario 3's marquee power-up, the Raccoon Leaf, and became the proto-furry Raccoon Mario. It was based on some bit of weird Japanese folklore that says raccoons are able to fly over short distances, but who cares that it doesn't really make sense? It was such a freeing experience to leave gravity behind, even if for a short while.

World 1-1 also has a couple secret areas that can only be found while in flight, letting dedicated players know that exploring the skies throughout the game would pay off. But it was the little things about flight we loved most, particularly the cute sound effect Mario's tail made as you pressed the jump button to slow your descent. It has this comforting je ne sais quoi that soothes us as we guide Mario to a (hopefully) safe landing.


That's one deep closet

As we've mentioned before, Mario loves to play dress-up. But outside of his Fire Suit in the first Super Mario Bros, it wasn't until Super Mario 3 that costume-based power-ups became central to the gameplay. To complement the returning fire power was the aforementioned Raccoon Mario, the full-on Tanooki Suit with fake Buddhist-statue abilities, the cute-but-not-particularly-useful-out-of-water Frog Suit, wearing the skin of your enemy in a Hammer Bros Suit and the incredibly rare, coveted Kuribo's shoe.

And to make the power-ups even more worthwhile was the new ability to keep a few on hold to use before entering a level if you really needed to. There were several places, such as Toad Houses, to get more, but they were limited. So in certain situations, you had to be sure you wanted to use your only Tanooki Suit in a tough ice level or save it for later. Just another great touch of strategy added to the game that seems so simple now, but was huge at the time.


Mario! Mario!

Nintendo's hype machine was in full effect for Mario 3 once it was ready for its US debut. And of all the commercials, this is the one that stands out in the minds of the now-nostalgic gamers of that time.


Above: So cool, you don’t even have to see gameplay

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41 Comments
Order Comments: Newest First | Oldest First
  • thochaos

    thochaos  - 1 year, 11 months ago  - Report

    I remember that Milli Vanilli episode. We had it in the video shop I worked at on DVD. What the hell was up with that? Crazy stuff.

    I still have my McDonalds Goomba somewhere =)
  • PiMaster314

    PiMaster314  - 1 year, 11 months ago  - Report

  • PiMaster314
  • ecto123

    ecto123  - 1 year, 11 months ago  - Report

    This game is just bro awesome!
  • Bigbadbikernerd

    Bigbadbikernerd  - 1 year, 11 months ago  - Report

    Great article. Great game. Really takes me back.
  • AddysDaddy

    AddysDaddy  - 1 year, 11 months ago  - Report

    I remember being at the video rental store and pushing another kid out of the way when I saw it was available, haha!! I later apologized to him...
    You forgot to mention the difficulty! The final air ship was an amazingly designed level and the fact that it was an auto-scroller made it even more difficult.
  • tomthespesh

    tomthespesh  - 1 year, 11 months ago  - Report

    epic game it's older than me but my dad had a NES (mine now) so until the N64 came out marios 1 and 3 and duckhunt were all I played such happy memories which have returned as I recently downloaded it on my wii.
  • miasma

    miasma  - 1 year, 11 months ago  - Report

    o man awesome, i actually dusted off my mint NES and played this for an hour, best game ever. Wish someone brought back the side-scroller.
  • 8bitBaby

    8bitBaby  - 1 year, 11 months ago  - Report

    has it been 20 years already?!... my god!
  • Felixthecat

    Felixthecat  - 1 year, 11 months ago  - Report

    Oh, and concerning xboxrulez...

    Shut up about him and let him do what he wants. All he wants is your attention, if you give him that, you're just feeding him.

    /rant and double...commenting.
  • Felixthecat

    Felixthecat  - 1 year, 11 months ago  - Report

    Mario 3 is the best. Not the best game ever, because there isn't one, thats a matter of opinion. But in my opinion, it's definetly in the top 5, and that top 5 consists of Mario 64, Land, World and SMB.

    But seeing as I'm from Britain, I shouldn't be celebrating with YOU! But happy 20th birthday US copies of SMB3!
  • ultimateinternet

    ultimateinternet  - 1 year, 11 months ago  - Report

    Great article, but CRAP you have completely missed something.

    Back in the late 80's, there was Nintendo SENSATIONALISM afoot - and it was called, "The Wizard."

    This is where the game was introduced - even before it hit the stores. Everyone was talking about the Power Glove and Mario 3.

    Nintendo Power and their advertising scheme paid off in the long run - they boosted sales in numbers I do not have time to research.

    Why you have omitted this fact is beyond me. This was and is the staple of Mario 3.
  • Mirako

    Mirako  - 1 year, 11 months ago  - Report

    Meh, I never could get into it. Found it pretty boring to be honest, none of the 2-D Mario platformers ever appealed to me. Maybe I just don't like platformers :(
  • snothammer

    snothammer  - 1 year, 11 months ago  - Report

    I was playing this game yesterday. I had somehow forgotten just how awesome it is.

    Best Singles Awareness Day ever.
  • Yeager1122

    Yeager1122  - 1 year, 11 months ago  - Report

    @barrage7667 Im pretty sure they banned him back when he was adadadada but like mentalityljs said it is funy to read his comments because there just so stupid.
  • MaynardJ

    MaynardJ  - 1 year, 11 months ago  - Report

    Nice article! I was 10 when SMB3 came out in Europe and saw it being played at every house of a classmate (or classmate of my then 7-year old brother) who had a NES. I borrowed it a few times myself when we finally got one (after several rentals), but only managed to finish it in the SNES Mario All-Stars days. I also played the Japanese SMB2 ("The Lost Levels") back then but never finished it. The last Hammer bro (right before the final boss) killed me. SMB3 is still up there with Prince of Persia, Commander Keen, Mega Man 2, Sonic the Hedgehog, Mortal Kombat II, Command & Conquer, Super Metroid, Doom, Soul Reaver, Killer Instinct, Tomb Raider 2, Metal Gear Solid, Soul Blade, Duke Nukem 3D, Red Alert and A Link to the Past, the best games of my teens.

    @ barrage7667 and mentalityljs:

    I kind of agree with both of you. I've only been aware of this little prick's sorry existence since a few days, I'm pretty new to this site and OK, it is somewhat amusing to see his comments. But: (1) I feel a bit sorry for him as it seems he never paid attention in English class, what kind of guy is this kid gonna be?? and (2) what he says is genuinely offensive, he called me a nazi when I made a comment about his bad English. Did you see what he said in his "10th" post in the "best videogame couples" article? That was offensive to homosexuals, girls AND PS3 owners! I'll just stop reacting to this twat and report him when he crosses the line again.
  • mentalityljs

    mentalityljs  - 1 year, 11 months ago  - Report

    lol @ barrage7667

    I've exchanged many words with xboxrulez (aka adadadad). I think the main reason he isn't banned is because GR knows as well as everyone else how entertaining it is to read all the blog wars everyone has with him. I for one would be disappointed if he got banned for that fact alone. He's only 14 yrs old supposedly, let him share all of his noobish fandom delusions while he' still young. lol
  • RobotVaudeville

    RobotVaudeville  - 1 year, 11 months ago  - Report

    Nice retrospective, Henry!

    Though I'm fairly certain that commercial is definitely not from the SMB3 launch.
  • itlnstln

    itlnstln  - 1 year, 11 months ago  - Report

    It seems like ages ago. And its still amazing! Can't believe how much I still love playing it!
    A timeless classic.

    reCAPTCHA: Bradley Lemonade
  • Cyberninja

    Cyberninja  - 1 year, 11 months ago  - Report

    wow wish i had the same feelings about this game but my first mario game was super mario 64
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