Sony decides it's time the PlayStation logo showed up on your clothes, watch, housewares

For years, Sony's loyal legions have longed for fine garments and other quality-of-life items emblazoned with the PlayStation logo. They've gazed lovingly at Japanese gear like Sony wine glasses and wondered why Japan gets all the cool stuff. But now, at last, that iconic logo will be available to everyone, as Sony Computer Entertainment is finally allowing third-party companies to license the PlayStation brand imagery all over the world.

Sony currently has a "Logo Licensing Program" that allows third-party PlayStation accessory manufacturers to stamp the PS logo on various peripherals, and today's announcement marks the expansion of that program to things like t-shirts, watches, even housewares, and pretty much anything else.


Above: These are mock-ups, but are supposedly representative of the kind of gear you can expect. Cuff links FTW.

PlayStation merchandise does exist now, but almost all of it at this point is very expensive and extremely rare, especially in the US. For instance, here's an insanely costly PlayStation jacket that someone wants 200 smackers for on Ebay and which was very likely only given to Sony employees at some point. That's because anything bearing the PlayStation logo or branding right now has officially gone through Sony in some form or another, with rare exceptions.

Now, it should be easy for new products to hit the market. Of course, Sony still has the right to refuse those products and they're probably going to want to keep it classy, so don't get your hopes up for PlayStation-branded sex toys anytime soon. But Japan did already get a wine bottle opener, so we suppse there's still a chance. The question is, would you actually want such a thing, if the option truly existed? 

Jul 27, 2010