Sega buys Persona and Trauma Center publisher Atlus

Sega has acquired Atlus, after buying its parent company--Index Holdings--in a deal thought to be worth around $140 million. This means that Sega now owns the rights to Persona, Trauma Center, Tactics Ogre and all other Atlus brands. The deal also gives Sega control over Atlus' Tokyo office, and all its 400 staff. There's no word at this stage about what will happen to either the Atlus brand or its employees.

Similarly, Sega has not stated how it intends to handle the games that Atlus currently produces. The publisher / developer was founded back in 1986 and is highly regarded in Japan. It has had several video game brands break into western markets too, including Demon's Souls and the Shin Megami Tensei titles, and many of its Japanese games enjoy cult followings all over the world.

After originally acquiring Atlus, Index Holdings declared itself bankrupt in 2006, and was thought to be $200 million in debt. Sega was one of 20 companies interesting in buying Index, and it has now set up a new subsidiary in Tokyo called Sega Dream Corporation to take over Index's operations.


Atlus Sega


  • ZeeCaptain - September 20, 2013 2:13 a.m.

    Well you know the next Persona game is going to have Sonic the Hedgehog as either the main character, or the main character's persona, so pretty much game over, let's all find a new JRPG.
  • bigwill1221 - September 19, 2013 1:02 p.m.

    Hopefully sega leaves them alone and just puts their name on things.
  • Shinn - September 19, 2013 10:22 a.m.

    If they treat Atlus the same way they treat their lineup of PC developers, we wont have anything to worry about. Not localizing Atlus games is just leaving money on the table, and Sega needs all the money they can get to stay afloat.
  • bobob101 - September 18, 2013 9:52 a.m.

    I think a good indicator of how they work with Atlus will depend on how they treat the Creative Assembly team, which they also bought less than a year ago. We've already seen Rome II released, and hopefully other works by them will come out. Atlus does often make very Japanese niche games, but I have faith SEGA will do the right thing.
  • JMarsella09 - September 18, 2013 8:28 a.m.

    They brought over Project Diva... Think about that. A game with a very, very small western audience. There are many worse companies that could buy ATLUS.
  • C.King - September 18, 2013 7:52 a.m.

    sega makes good rhythm games. also i don't they do many one offs to popular games, expect a sequel i guess. couldn't care less what they do with shin megami tensei, got IV cause the promo, was kinda a bummer and the demons were tough to look at and the NPCs were tough to listen to, it was a difficult navigate and not much reason to explore other than getting lost or mapping. the story wasn't very enjoyable for a rpg and it wasn't so aesthetically pleasing except for at the very end. oh funkiest part for a rpg, companions were easily replaceable but i didn't have to change my equipment at all and they give u a shizz load of app points that you hardly have to choose which abilities to get which were very cool to begin with. out of the games i own it's my least favorite. shin megami tensei X fire emblem.... i hope fire emblem the dominate in that cross over
  • shawksta - September 18, 2013 7:44 a.m.

  • taokaka - September 18, 2013 5:29 a.m.

    Kittens, puppies, ponies, unicorns, ice cream, cotton candy.... Positive thoughts, keep thinking positive thoughts It's no use, a part of me has just died. It's a shame that Sega hates gamers in the west and our money, they'd much rather milk that mascot they have who starred in a few brilliant games in the 90's than localize some of the brilliant games they have waiting over in Japan. For those who think I'm over reacting I'm not, Sega hates us. Just look at anarchy reigns, we had to petition to get a release of a game that already had full English support in the Japanese release.
  • Swedish_Chef - September 18, 2013 6:46 a.m.

    ^This. Valkyria Chronicles 3, Yakuza 5, the hd Yakuza 1/2 collection and Phantasy Star Online 2 are all examples of big games that Sega have not localised. Along with Anarchy Reigns, western gamers had to petition to get Project X Zone and the Project Diva series localised in the west. Please Sega, let Atlus continue to do their own thing, they were already the most profitable part of Index, no need to fix what isn't broken. An idea for something you can use them for that would be in the best interests of you from a business/financial standpoint and in the best interests of consumers is get them to help you localise your games.
  • Talvari - September 18, 2013 4:24 a.m.

    Just leave them to it Sega >.>

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