Nvidia cuts Shield price ahead of June 27 launch

Nvidia has cut the price of upcoming handheld system Shield by $50 ahead of a newly announced launch date of June 27. Just last month, Nvidia said Shield would release in June priced at $349. Consumers who have already pre-ordered Shield will pay its new $299 price.

Nvidia explained on its blog: "We've heard from thousands of gamers that if the price was $299, we'd have a home run. So we're changing the price of Shield to $299. We want to get Shield into the hands of as many gamers as possible.”

Announced in January, Shield is powered by a Tegra 4 processor and sports an Xbox 360-like controller with a 5" 720p touch screen attached. Nvidia claims that the internal battery allows for 5-10 hours of gameplay and up to 24 hours of video. The device also allows for streaming of games from a PC through a local network and has support for Steam’s Big Picture mode. Games confirmed for release on the platform include Double Fine’s Costume Quest and Broken Age, and Adhesive Games’ mech shooter Hawken.


  • sharknjar - June 22, 2013 8:33 a.m.

    Hmmm...Here's how you succeed in the dedicated gaming portable market... 1)Become a Japanese company. 2)Charge $170 for the device. 3)Get exclusive rights to Nintendo franchises, Puzzle & Dragons, and Monster Hunter. The End.
  • ZeeCaptain - June 20, 2013 7:02 p.m.

    Nothing shouts confidence like a price cut before launch.
  • CUFCfan616 - June 20, 2013 3:17 p.m.

    Why do they think this will succeed where the Vita has failed? Yeah, the streaming Steam games from your PC has my attention for when I'm in front of the TV or whatever, but I'm not interested when I've just put a deposit down on a PS4. I'm struggling to work out who they're trying to target with this. That and the controller looks like something out of an 80s arcade
  • GOD - June 20, 2013 2:48 p.m.

    It's a handheld, without any of the Ninty or Sony exclusives that you would want. Sooooooo why buy it again?
  • Tjwoods18 - June 20, 2013 1:43 p.m.

  • ultimatepunchrod - June 20, 2013 10:04 a.m.

    I'm still not sure why people want this.
  • obviouslyadouche - June 20, 2013 10:03 a.m.

    Still don't care

Showing 1-7 of 7 comments

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