Nintendo not worried about Windows Phone 7 gaming

As Nintendo DS sales start to slump and mobile games get more headlines than ever before, how's Nintendo feeling? Answer: cool as a cucumber, at least on the outside.

In a recent interview with Forbes, Nintendo of America president Reggie Fils-Aime said that the rise of mobile gaming is a threat, but that he's not  focused on the new Windows Phone 7 platform, which directly connects to users' Xbox 360 accounts. In the short term, at least, Fils-Aime said that Apple "can hurt [Nintendo] more than Microsoft."

Above: Windows Phone 7 could change the gaming landscape by bridging mobile games and console games like never before

"I compete with [Farmville publisher] Zynga, I compete with surfing the net, I compete with the newspaper," opined the Nintendo executive. Sounds like the complaints of every teenager's parents. He added, however, that Nintendo will come out on top because its products are always, and always will be, dedicated game devices.

Nintendo hopes to come back to the top of gamers' minds when the 3DS launches next year. It'll be the first new major hardware released in about five years.

[Source: Forbes]

Oct 27, 2010




  • ThatGamerDude - October 29, 2010 2:02 a.m.

    Me thinks Nintendo is getting a little Cocky.
  • Kitsuta - October 28, 2010 1:09 p.m.

    @TNK2, this is not an article about the Wii. The 3DS is specifically for heavy gamers (not just "hardcore" gamers), and if its launch lineup weren't enough, who else is going to make the pocket space for a dedicated console?
  • elpurplemonkey - October 28, 2010 7:15 a.m.

    Nintendo is correct in its approach. Mobile games can be fun, but they aren't on the same level as DS or PSP games when it comes to involvement and more importantly, price. And who is going to spend 10-20 hours playing a game exclusively on a touch screen? Buttons and the stylus on the DS make a big difference. A dedicated handheld caters to a different market.
  • Baron164 - October 28, 2010 3:19 a.m.

    @TNK2 I think 3-5 good games every year or 2 is a stretch :-) All in all I think Apple is more of a threat to Nintendo's DS at this point than the PSP ever was. Since they have such a head start on Microsoft in the mobile gaming front it makes sense for Nintendo to not be worried about Microsoft. At least not yet. I think We'll have to wait until the 3DS comes out to really see the effect.
  • TNK2 - October 28, 2010 12:01 a.m.

    It's sad to see Nintendo going down the path of casual instead of hardcore just for more money. I missed the nes/snes days when u know a game was gonna be good with the Nintendo Seal of Approval.I feel bad for the nintendo fanboys that only get 3-5 good games every 1 or 2 years. I guess i'm first.

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