Flush with success from its last Soulcalibur V ad starring Ivy's massive, uh, weapons, Namco has released a new ad for the upcoming sequel that demonstrates the female fighter's other notable asset. No, we're not being subtle, but neither is Namco in this image from Famitsu:
Yup. There it is; Ivy's chain-sword. You can kind of see it peaking out at the top right and then snaking in from the left over a giant honking image of her butt.
As a commenter at Kotaku points out, even the poster's ad copy reflects Namco's cheeky theme. The words “series” and “masterpiece” have been written in a way that can be interpreted as Japanese words for “butt”, essentially calling the next iteration of Soulcalibur a “mASSterpiece”, and totally stealing our idea for a headline in the process.
Ridiculously proportioned women are (sadly) a staple of the industry, but this campaign literally puts Ivy's features front and center. What do you make of Namco's marketing strategy? Silly fun or pointlessly crude?
Log in using Facebook to share comments, games, status update and other activity easily with your Facebook feed.