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Let's make fun of the three-hour Kinect reveal, shall we?

On Sunday June 13, Microsoft gathered hundreds of journalists, retailer VIPs and even a handful of celebrities for its lavish reveal of Project Natal, which would soon be renamed Kinect during the show. We knew going in that performance group Cirque du Soleil was crafting some kind of elaborate interpretation of the Xbox's motion-controlled device, but we had no idea it would involve an hour in line, an hour standing around and then an hour of baffling acrobatics that likened Kinect to the greatest artistic achievements of humanity.

All that opulence to show off Kinect Adventures? Time to put on our snark britches and take this thing down a notch.

Warning: This is a 30 minute video! Editors Charlie Barratt and Brett Elston, who attended the Kinect reveal, must relive the experience while watching this shaved-down version available for free on Xbox Live. Watch here, or load the audio and watch on your own TV - either way, please give us a comment or two and let us know how you reacted to this display of poncho-wearing wealth.


Above: Pure excitement!

At the very least, even though this was as overblown as a product reveal could ever dare to be, it was definitely a memorable experience. One that'll be talked about for months, if not years into the future during each E3 week. Good press, bad press, it may not matter - the point is we're talking about it. Drat, they win again!

June 25, 2010

35 comments

  • bar1scorpio - June 30, 2010 7:08 p.m.

    This was designed to appeal to sales reps who have no idea what they're selling, mainstream media journalists who have no idea what they're writing about, and Californians who have never been outside the state of California.
  • graboids - June 29, 2010 10:59 p.m.

    great video, horrible show... please keep making these videos commentaries, just think how great they will be when you are covering something not insanely stupid.
  • SillyPigeon - June 28, 2010 1:41 p.m.

    I like videos with commentary MOAR!
  • ensabahnur - June 28, 2010 12:05 p.m.

    Yeah, honestly seemed like a waste of money for the gamers but maybe it will drum up the interest of all the main public non gamers.
  • RichFranklin - June 28, 2010 9:46 a.m.

    Drop it drop it common just fucking drop it .. ;D
  • JohnnyApplesperm - June 28, 2010 4:32 a.m.

    That was the fucking stupidest thing I've ever seen. Seriously, I haven't been able to take Xbox seriously since they added the stupid Avatars and ripped off the Wii... but now this? It also seemed like some creepy-ass cultist shit... if I was there I would have been the fuck out of there during the first hour of the pointless standing, possibly becoming violent in order to achieve my goal. Seriously, that was weird on so many levels.
  • bjt2012 - June 28, 2010 1:27 a.m.

    Kinect looks about as fun as punching one's self in the balls.
  • RamenDragon - June 28, 2010 12:32 a.m.

    Really enjoyed laughing at your guys' suffering. I can't believe Microsoft actually thought that was a good idea.
  • FTW - June 27, 2010 10:13 p.m.

    This was the first time I've seen this and regardless of the fact that you guys were funny, I fell asleep at the 20 min mark. I'm gonna watch the rest right now.
  • GrandMoffBubbles - June 27, 2010 7:25 p.m.

    Those white ponchos remind me of a "Heaven's Gate" style cult. Don't drink the Cool Aid!!!
  • EnragedTortoise1 - June 27, 2010 3:33 p.m.

    9 million. 9 F*KING MILLION DOLLARS. For a product naming "ceremony". Cecil in 5...4...3...2...1... WWWHHHHYYYYYYYYYYY?????
  • rockstarsean - June 27, 2010 11:27 a.m.

    Oh the horror!!
  • ymala1 - June 27, 2010 7:59 a.m.

    I'm embarrassed to be an xbox 360 owner right now... I cringe at imagining how the masterminds behind this crap must've been thinking, and probably still do, how heavy and awe-inspiring this was. Redonkulous.
  • juancolon - June 27, 2010 7:34 a.m.

    This has to the funniest video game related video I've ever seen. "This was created by native americans." Personally the floating avatars reminded me of the random guy in leather in the ace of base video "beautiful life". Either way great commentary I don't think I would've watched the video without it.
  • FunnyNameHere - June 27, 2010 2:34 a.m.

    Well at least you got to see a moment of history. A moment that would never end.
  • timothygridley - June 26, 2010 11:59 p.m.

    You would almost think that they forgot who thier auidence was both actually there and those who would be watching at home on tv/internet. As a gamer, I know I want to see games and how the Kinect would work with them and I imagine most games journalists do too. Cirque De Sole while interesting, most people would assume had nothing to do with games. yes they move gracefully but everybody knew about it being movement controll since they announced natal. Moavbe the whole thing was a wat too punish game journalists for bad reviews of games they thought were good.
  • lovinmyps3 - June 26, 2010 11:20 p.m.

    Oh guys, I'm so sorry you had to sit (stand) through that. I truly am sorry.
  • RocketPenis - June 26, 2010 9:45 p.m.

    a) That was a stupid event b) You guys should do more video comentary. Its hilarious. c) I want achievment for losing 30 minutes of my life.
  • JeffGoldblum1 - June 26, 2010 9:35 p.m.

    Please keep making these awesome MST3Kesque videos. They're great.
  • solidushepherd - June 26, 2010 6:49 p.m.

    Fail Microsoft is fail.

Showing 1-20 of 35 comments

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