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Kevin Butler's PlayStation Move website makes our eyes go lol by comparing Kinect to a pineapple

Kevin Butler, Sony's 'definitely not fake' VP of whatever he hell he wants has cocked his lolZ cannon once more, and set its sights on Kinect and Wii with a humdinger of a website. Not only does it not so gently poke fun at PlayStation Move's rivals, it also rates hoop with a stick as its most serious rival. Well, they have been keeping impoverished younglings with active imaginations entertained for hundreds of years, after all.

We suggest visiting this rather amusing flow chart, which outlines a pineapple as a serious sales competitor for Move.


Above: Hmmm, why do we get the impression this isn't completely impartial?


Above: Can't really complain with this logic

While you're on the site, we suggest paying the Sensitive Fireman a visit. Aside from some great cheekbones and sympathetic peepers we could get lost in for hours, he also provides Move purchasing advice via a survey and customisable video. Which we definitely didn't abuse by creating a horrendously Scottish, fictitious creation.


Above: They can take our lives, but they'll never take OUR COPY OF TIME CRISIS: RASING STORM!


Above: The video changes depending on what options you
choose, thus why we're having a giraffe whittled

And, saving the best for last, you should give the Yay for Buttons part of the site a look. And we concur with the below. Having buttons on your motion control device is definitely more important than saving a certain species of underwater mammal.

Aug 8, 2010


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53 comments

  • roguerobot - September 12, 2010 11:57 p.m.

    actually move as invented 2 years before wii came out: http://www.computerandvideogames.com/article.php?id=263168
  • ZackAttackf - September 12, 2010 3:28 a.m.

    I personally bought "Hoop w/ A Stick" and I think it's phenominal. Has anybody seen the trailer for "Hoop w/ A Stick 2: Same Hoop, Bigger Stick"?
  • philipshaw - September 9, 2010 12:50 p.m.

    Kevin Bulter is the best marketing idea song has had in ages
  • NOSUPERPOWERS - September 9, 2010 11:51 a.m.

    The best thing i love the fact in 2-3 years when the developer's can use KINECT properly and get some game going that will mimic the likes of gears, tomb raider, resident evil and your playing those games as if you are in the think of it. The we can look back at the chart. What will MOVE be doing, still waving there arms around the screen like there were doing 7 years before on the wii. recharging there batteries, No batteries/charge no game to play.
  • andym - September 9, 2010 9:05 a.m.

    Playing with a hoop and a stick is in 3d, as is all of the real world... It did make me laugh, but PS Move has a lot to prove before I will think of it as anything more than a gimmick. Kinnect is just shit.
  • avantguardian - September 9, 2010 7:05 a.m.

    kevin butler makes me embarrassed to own a ps3... kinect makes me embarrased to own a 360... that, ladies and gentlemen, is called a draw...
  • JachAnen - September 9, 2010 6:43 a.m.

    Nintendo was NOT the first with motion control (neither were Sony) but Nintendo only made old technology a little better but in my opinion they did it wrong so i agree with so many others here: Motion control sucks, but Kinect seemed the most promising but has turned out to suck in epic proportions. P.S. Everyone stop tripping out of because of a discussion like this my god some of act like real a**holes over nothing, seriously get a life or stay away from comments.
  • Ganonpork - September 9, 2010 5:45 a.m.

    XD only reason ima get move is because i hear nmh paradise uses it
  • HawtKakez - September 9, 2010 4:41 a.m.

    Man, that gave me a few good laughs. I really am enjoying this ad campaign. I hope it keeps up.
  • CoryRX8 - September 9, 2010 4:24 a.m.

    @Montag Fair enough, you're right, there is a difference between cocky and arrogant. I do believe that arrogance played a role though. I don't think that anyone here is anthropomorphizing Sony though, seeing as how they have a few very human faces that we see quite frequently. I know a few people who were turned off by Sony's launch attitude; statements like "people will buy the PS3 even if it doesn't have any games" and "the next generation starts when we say it does" tends to rub people the wrong way. Sony's attitude was that they were entitled to your hard-earned cash; more than a few people stopped waiting on the PS3 and bought Xboxes to show those smug execs that they were dead wrong. I was not one of those people (I bought all three consoles on launch day) but I know of at least half a dozen who did. Your argument about staying home and playing MegaDrive is a bit of a straw man; Sony had all sorts of competition, it's not like people who skipped the first three years of the PS3's life missed a whole lot. Lack of maturity or not, quite a few people avoid purchasing products from a company based on their impressions of their executives. Steve Jobs has a lot of fans, but there are plenty of people who won't buy a single Apple product until he's gone. I personally won't spend a dime that goes to the Dallas Cowboys until Jerry Jones is out, and I'm not the only Dallas resident who thinks that way. Jack Tretton, Ken Kutaragi, and Phil Harrison may not have been quite that polarizing, but they weren't doing their PR department any favors. Jobs is a case where his fans outweigh his detractors, but I wouldn't say that any video game execs really have fans.
  • Montag - September 9, 2010 2:54 a.m.

    @coryrx8 To be fair he flamed me on a non comment, so I feel justified in discussing the minute size of his party taters. I also don't see cocky and arrogant being the same. I see arrogant as a negative attribute, while cocky has shades of a bit ooh and a bit aah, wide boy with some redeeming features. I don't see them squandering the goodwill as they are adverts aimed to be a bit funny to try and make people buy a product. Why do fanbois seem to think any company owes them something, they don't, If the PS3 launched with killers apps and a decent price point do you really, really think the concept of arrogance would come into it? Like 'Wow there are 10 must play games and , and.... I can afford it, but no I reject their arrogance and so will only play a old Megadrive' Do you really believe that? Nobody would give a cheap crack whore's rattling dry fart if the price and games were right. So simply put, you and @violate are just wrong. Anthropomorphizing a company just shows a lack of maturity and understanding. Attacking or defending a console or company has no relevance, they are not your friends. The easy answer is this.... if you think the ads are so bad and Sony (the big successful company who don't know you)never buy one of their products again. Or accept a harmless add campaign that tried to be a but risque didn't hit some fanbabies demographic. You know the crusty bits in the corner of a tramps eyes? Thats you mum that is
  • CoryRX8 - September 9, 2010 2:15 a.m.

    @Montag You make it sound like Sony has to be cocky in order to succeed... as I recall, arrogance was the #3 cited reason for why the PS3 was such a flop at launch (the top two being price and a poor launch lineup). Sony has earned a lot of goodwill after it ate a lot of humble pie and started giving the consumer what they wanted instead of telling us what we want... I think that violate does have a bit of a point, these ads could be seen as squandering that goodwill that it's taken them 4 years to build. They should move into the motion control market and let the product speak for itself; these ads remind me of Atari's desperate attack ads for the Jaguar more than anything else. Full disclosure: I have two Move controllers and a navigation controller pre-ordered. I like the product, I just think that the ads stink.
  • AgentKidSociety - September 9, 2010 1:40 a.m.

    @Violate Watch your language, you seem pissed off at Sony for some reason? What's up brah? Man hug? *opens arms in a field, whilst it rains dramatically.....waiting for Violate*
  • Montag - September 9, 2010 1:01 a.m.

    And I haven't got 4 blue ray players. Do have a custom built micro-atc media player with blu ray. Waste of money and a case of willy envy..Oh my blue rays bigger than your DVD... ooooh all the girls love my gigbyte. Want to come and see my disc spinning really fast? That would be a bit of a play on insinuating that you have a small penis and premature ejaculation.'t think of a reply to imply low sperm count or a penchant for pictures of boys sorry Dial 555 still a twat Couldn
  • Montag - September 9, 2010 12:56 a.m.

    @violate To be fair Sony are a company selling a product, so what else do you expect them to do? Will they look at a successful product and say ..."oooooooh no we don't want any of that pie, our shareholders would hate it if we looked like we were being cocky. In fact lets take some of our share dividend and give it to nintendo to apologise for the fact we even considered it!!" Can't see it myself. What about the adverts? "Buy a move it is a direct ripoff of the Wii remote. In fact just buy a wii or kinect because the tech is better, sorry we ever thought of it" To put it simply Do Sony have to be so fucking cocky has a simple answer ... yes to maintain market share based on their initial branding of the PS1 and 2 Do we need motion control faggotry would also be yes because a the wii sold and b Sony probably have a good idea of what sells in the market Have to agree that I am not sure if we need a 40+ year old actor riding Sony's cock I could give a miss on. I suppose if it was tastefully done with good camera work and a nice script I might watch. Next time I found a successful multi-national company I'll give you a ring for financial and business advice Dial 555-TWAT
  • Montag - September 9, 2010 12:39 a.m.

    Oh and my granny was quite hot... I would have done her if I was born in the 1920s
  • Montag - September 9, 2010 12:33 a.m.

    I love the fanboy dissection of the advert, it makes me smile. I have a 360 but I still think the advert is funny. So funny I would replace the hoop with a red ring. Just because I play on a system doesn't mean that I see no value in others, even less from their adverts
  • Cyberninja - September 8, 2010 11:37 p.m.

    so in short most of you are fanboys who have no life because you have time to argue over something pointless on the internet. why cant we all just be happy for each other enjoy games on our system of choice?
  • ClassicCreation - September 8, 2010 11:15 p.m.

    Meh, I meant an advertisement, not a commercial.
  • ClassicCreation - September 8, 2010 11:14 p.m.

    As soon as all of these Xbox fanboys saw " Comparing Kinect to a pineapple," they set their nerd rage powers on and immediately started to bash the PS3... Guys, come on; It's just a commercial. CONTROL yourselves!

Showing 1-20 of 53 comments

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