As many gamers know, the PlayStation was originally planned as a CD add-on for the SNES that’d be manufactured by Sony. Nintendo reneged on the deal, and when the fledgling Sony Computer Entertainment was spurned, SCE decided to redesign the system and release it with Sega. The US branch was very interested in working with Sony, however, as you’ve likely deduced by now, Sega of Japan disagreed and the deal fell through.
Ultimately, this created a rival that would one day bury Sega’s console business, and this wasn’t the only time Sega created its own worst enemy. In the mid-’90s, tech company Silicon Graphics offered up its new SGI chip as the potential powerhouse to run the system that would become the Saturn. Sega’s US executives wanted to make a deal, but (you guessed it) Sega of Japan didn’t approve and the deal was nixed. SGI went on to power the N64, the Nintendo console that took runner-up that hardware generation as the Saturn languished in third. It’s hard not to ask, “What could’ve been?”