Future of Xbox is “cloud centric” gaming - Microsoft

The future of Xbox gaming will be "cloud centric" rather than "device centric", a top executive from Microsoft's Interactive Entertainment Business has said.

Speaking at an event in London attended by CVG, corporate vice president Phil Harrison said that Windows 8 has helped expand the Xbox experience beyond the living room.

He said there’s been an increase in the use of Xbox services on supported platforms like PCs, laptops, tablets and smartphones, and suggested that the future of the brand will be games that are accessible on multiple devices.

Harrison commented: "Increasingly, the games are going to sit on the cloud. Instead of being device centric, they will be cloud centric.

"This vision is what influenced me to join Microsoft in the first place.”

At the same event, Harrison also revealed the focus of new UK-based Microsoft studio Lift London, which was first announced last September.

Led by former Rare production director Lee Schuneman, it will create content for tablets and cloud services.

Lift London will also serve as a talent incubator that nurtures smaller studios, starting with DLaLa, a small independent outfit which has signed a commercial agreement with Microsoft.

Harrison said of Lift London: "I want to create from scratch a 21st century studio. Not a studio that would make retail products, a studio that would make games for the cloud.

"The shift is from packaged goods to connected products. We will continue to support retail with our products for sure, but we are going to keep creating features that are enhanced and improved by the network."


cloud gaming


  • sxh967 - January 27, 2013 4:51 a.m.

    I just realised. That Gamesradar articles. Aren't very long. They just divide their information. Into many two lines paragraphs. With spaces inbetween. Then everybody thinks. It's longer than. It really is. Nice one, guys.
  • punkduck2064 - January 12, 2013 6:12 p.m.

    I feel like he may have been talking about using the cloud as a facilitator for second screen experiences. ms needs more market proof before they invest fully in cloud gaming
  • sxh967 - January 27, 2013 4:53 a.m.

    Waiting for market proof would imply that somebody else has already successfully implemented the technology (i.e. Sony) and by that time it might be too late for them to get a piece of the pie in the sky (SEE WHAT I DID THERE?! OMG IM A GENIUS).
  • bee2005 - January 12, 2013 3:11 p.m.

    Cloud is not my cup of tea. I PASS. Very Wrong Move, MS; your XBOX is dead.
  • jackthemenace - January 11, 2013 1:50 p.m.

    Why do companies want gamers to stop gaming? Cloud sucks. Seriously. There's a reason that, despite cloud gaming services like OnLive and GaiKai, people still use actual disk/downloaded games- because they're BETTER. With Cloud gaming, no matter how amazing you're console/PC rig might be, you're still limited to 4fps if you're internet's crap. Where i live, I have trouble streaming an episode of Supernatural during the evening-primne gaming time- so how's my Broadband supposed to cope with trying to stream Anarchy Reigns or Metal Gear Rising? I even have problems with STEAM being too online. The tried and tested system of consoles playing disks is tradition for a good reason, and it should stay that way.
  • MasterBP - January 11, 2013 10:42 a.m.

    I thought the future of Xbox was ESPN and Facebook.
  • ObliqueZombie - January 11, 2013 10:27 a.m.

    I've personally had an... okay experience with the Cloud. I transferred all my Halo 4 save data into the Cloud to transfer to my new Xbox, and while it worked, it sure as hell never showed it did. All the terminals were "not found" and I'm still doing campaign on Normal (which I've beaten it on Legendary solo). Granted, I did all that stuff offline during one of my breaks, so maybe that's what screwed it up. Still sucks, though.
  • sandplasma - January 11, 2013 8:12 a.m.

    Why is everyone obsessed with the stupid cloud. I hate cloud anything. The internet goes down and then what? I've already had plenty a saved game corrupted due to cloud stupidity. If Xbox goes full cloud I'm going full PS4 or dare I say...Nintendo when they wake up and make a real console.
  • Cyberninja - January 11, 2013 9:52 p.m.

    What exactly do you mean by a real console in regards to Nintendo?
  • sandplasma - January 12, 2013 10:46 p.m.

    I mean one that can compete graphically and not catered to 12 year olds. It is a fact that Nintendo's systems with their wacky colors and gimicks are mostly aimed toward the younger audiences (8-12). The Wii is a joke and it appears that the only good system they have left is the Nintendo DS. Nintento stopped being a competitor after the N64.
  • sxh967 - January 27, 2013 4:59 a.m.

    Maybe it's because they feel that they can't compete with MS and Sony directly in producing high-powered gaming devices. Jack Tretton said of Sony, "we've never been first, we've never been cheap, but we've always been the best". I guess Nintendo's version of that would be "We've never been expensive, we've never been the most powerful, but we've always been creative." I know that you may not like the Nintendo Wii or the Wii U (I personally don't like them either and wouldn't dream of buying either one) but there are tens of millions who beg to differ on the part of the Wii and already hundreds of thousands who beg to differ in the case of the Wii U. I suppose the problem with the Wii U is that it may be stuck in the middle - not hardcore enough to cater to the hardcore gamers but too hardcore (and too pricey) for the casuals to want to pick it up. It may have decent sales now but I'm skeptical about whether it could maintain or even touch the sales figures of the original Wii.
  • Viron - January 11, 2013 7:49 a.m.

    Yeah us user really can't be trusted MS so please switch us to the more inconvenient system to shaft us over. WEll at least you confirmed one thing for me, that I won't be needing another Xbox system.
  • ParagonT - January 11, 2013 7:15 a.m.

    Cloud gaming and databases are dangerous yet convenient. If your account is banned, or the servers goes down, your games go with them. Not only that, but your games may be in jeopardy in so may years when the console becomes obsolete and when you want to sell them. This is of course just speculating that cloud gaming will take over physical sales, not just the idea of putting out more DLC.
  • FoxdenRacing - January 11, 2013 11:33 a.m.

    From the sounds of it, your speculation is what they want. No more discs, no more pesky people playing obsolete games instead of paying for the latest and greatest. I weep for the black hole in gaming history some companies are absolutely bent on creating. 30 years from now, once the servers that power these 'gaming as a service' companies are gone, there'll be literally nothing to look back at and study, nothing to consider retro. It'll be an entire generation that ceases to exist. And I'm not cool with that.
  • ParagonT - January 11, 2013 11:37 a.m.

    Never really thought of that last part you mentioned of looking back to the past. Oh dear god.... 0.0
  • SUCKxITxEZ - January 12, 2013 4:36 p.m.

    ya i hope the steambox fails because it could steal excellent games that could potentialy end up lost forever someday.
  • SUCKxITxEZ - January 12, 2013 4:37 p.m.

    oh and cloudbox or w/e

Showing 1-17 of 17 comments

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