First North American 3DS commercial focuses on experience, not games

Nintendo has put up its first TV commercial for the 3DS on YouTube, and it tackles the difficult issue of how to market a product that's all about 3D in a 2D advertisement. As a result, it's heavy on the experience and pretty light on the actual games.

Much of the commercial takes place as though it's being shot from inside the 3DS and looking out at the player, including just a few seconds of a Ryu vs. Chun Li Street Fighter battle. That's the most noticeable 3DS game that actually finds a way into the commercial.

It also takes a very quick look at the system's augmented reality possibilities. Most of the commercial, though, is about creative camera shots, shaking visuals, and trying to present the immersion that is possible in playing a 3D game. It ends with what appears to be Nintendo's tagline for the 3DS - "Take a look inside."

Earlier this month, Nintendo kicked off a 3DS tour in major cities across the US. It's a product you have to actually see up close and personal to fully appreciate, so getting consumers exposed to it is paramount for Nintendo. The company plans to have an extensive rollout of kiosks in retail stores nationwide. For now, those in Chicago, Los Angeles, New York, and San Francisco can find dedicated demo displays at major hot spots in the city.

For everyone else, here's a taste of the 3DS, courtesy of Nintendo's official 3DS YouTube channel:

Mar 15, 2011

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  • BlindMarksman - March 17, 2011 5:06 a.m.

    I agree that the concept was kinda wasted. The point was not given across so well, it is a bit hard to tell what part of it they are promoting, you know, what´s so special about it, because they just spend a measly 5 seconds near the end citing some of the features it has. I fear a first time watcher could think this is just "ANOTHER DS ITERATION".
  • Shatgan - March 16, 2011 2:23 a.m.

    that was stupid...
  • 4fromK - March 16, 2011 1:22 a.m.

    Its decent. the thing they're obviously trying to get across (to people who didn't read games journlolists jizzing all over the internet after e3) the experience of glasses free gaming. They probably could've started advetsing this to the mainstream earlier, and made more of a point of OMGdepth or whatever.
  • AuthorityFigure - March 15, 2011 11:46 p.m.

    It's like those early Wii ads that showed people you would never associate with goofing around on the couch - all shot from the TV's perspective. If the consoles stop being about games and more about the consoles features, than the difference between a good and bad game shrinks yet again.
  • ACGUY - March 15, 2011 11:36 p.m.

    Could've been better
  • HankVenture - March 15, 2011 11:36 p.m.

    ... advertised like a week or two before release?? I know people who play games that had no knowledge of the 3DS..
  • chrisat928 - March 15, 2011 11:23 p.m.


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