FIFA has become the first game franchise to generate more than £1 billion at UK retail, according to sales monitor GFK Chart-Track.
2012’s FIFA 13 is the highest grossing game in the series to date, ahead of FIFA 12, the company told CVG. While 40 FIFA titles helped generate the brand’s £1 billion sales, the two most recent accounted for a fifth of the total.
The second largest grossing UK brand by revenue is Call of Duty, which has brought in about £800 million through the release of 19 games.
In third place is the Mario series, which is made up of 60 games including brand tie-ins such as Mario & Sonic at the London 2012 Olympic Games.
Chart-Track’s sales figures date back to 1996, before the release of a number of FIFA and Mario titles.
Earlier this month Chart-Track released a list of the UK's 100 best-selling games of 2012. It was headed by Call of Duty: Black Ops 2, while FIFA 13 and FIFA 12 came in at No.2 and No.8 respectively.