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FIFA has become the first game franchise to generate more than £1 billion at UK retail, according to sales monitor GFK Chart-Track.
2012’s FIFA 13 is the highest grossing game in the series to date, ahead of FIFA 12, the company told CVG. While 40 FIFA titles helped generate the brand’s £1 billion sales, the two most recent accounted for a fifth of the total.
The second largest grossing UK brand by revenue is Call of Duty, which has brought in about £800 million through the release of 19 games.
In third place is the Mario series, which is made up of 60 games including brand tie-ins such as Mario & Sonic at the London 2012 Olympic Games.
Chart-Track’s sales figures date back to 1996, before the release of a number of FIFA and Mario titles.
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