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ESRB relaxes age-gate restrictions on game trailers

If you enjoy perusing the trailers here on GamesRadar and abroad, you could probably fill out an age gate blindfolded with hungry wolverines nipping at your hands by now. Thanks to new ESRB regulation, you may have many less drop down menus to honestly and completely furnish with your legal date of birth.

GiantBomb reports on the ESRB's new stance that trailers for Mature-rated games (and those anticipating a Mature rating) can be screened without an age gate, so long as they're approved by the ratings board. Much like the MPAA's "green band" screens, these trailers must display the game's rating for at least four seconds before beginning.

Trailers which graphically depict a game's M-rated content will still be gated, but the hassle should be greatly reduced overall. The age gate is dead, long live the age gate!

Oh, also, publishers can now promote M-rated games within lower-rated games and their materials, so long as they have the board's explicit approval. These changes and other relaxed regulations for demos and promotional websites are effective immediately.

10 comments

  • GOD - March 14, 2013 2:29 p.m.

    Anybody else wish they released a record of all the age groups that are inputted into age gates?
  • Acerlux - March 14, 2013 8:31 a.m.

    So that means that despite the fact that I'm old enough to clear an age gate legitimately, I no longer have to be born on January 1st, 19-whatever I randomly scroll down to?
  • profile0000 - March 14, 2013 12:15 p.m.

    Whoa. We were born on the same day, same year.
  • Bloodstorm - March 14, 2013 7:31 a.m.

    Now the internet will be filled with less people from 1901
  • KA87 - March 14, 2013 5:34 a.m.

    The age gate- one of the easiest boss fights on the internet. Been getting beat since its creation.
  • blackbeltbap15 - March 14, 2013 3:44 a.m.

    ya i just turned 18 now and the other day i did an age gate, and it said "you are unable to view this page" i hate age gate. so i guess i was born in 1990 instead of 1995 :)
  • Sinosaur - March 13, 2013 6:19 p.m.

    I've been lying about my age on the internet since 1997. There was about a year after I turned 18 when I kept forgetting that I didn't need to anymore.
  • Tjwoods18 - March 13, 2013 4:20 p.m.

    I suppose they never realized that it doesn't take a genius to click that you were born in 1960.
  • CUFCfan616 - March 13, 2013 3:39 p.m.

    An Age Gate. Truly the most foolproof system on the internet

Showing 1-10 of 10 comments

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