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El Shaddai spawns massive Japanese internet meme - peek into the madness

See that face up there? It’s the kind of face only a mother could love – but, as it turns out, millions of Japanese internet geeks adore it as well. This is the gleaming visage of Enoch, hero of Ignition Entertainment’s upcoming action game El Shaddai. It is also the impetus for one of the more bizarre and inexplicably hilarious internet memes to come down the pipes as of late.

Despite being first revealed at E3, El Shaddai didn’t take hold with the Japanese gaming populace until around its appearance at the Tokyo Game show. One of the original E3 trailers began to disseminate around the internet, and from there, things exploded.


Above: The E3 trailer - required viewing if you want to enjoy the meme to its fullest

It didn’t take long for Japanese gamers to realize just how hilariously doofy Enoch’s face looked, and before long, images of Enoch began to spring up across the internet. Here is but a small sample of what Japanese Photoshoppers have made to pay tribute to Enoch:


Above: Not far off, actually


Above: Also fitting, given the source's inherent creepiness


Above: Now we're getting more disconcerting. Imagine this visage on every type of product imaginable


Above: Wait, whaaaaAAAAAAAAGH


Above: Now it shall be forever burned into your retinas, wherever you look


Above: Enough of the creepy stuff – here's a surprisingly rad little custom Enoch figure

There are numerous other images scattered across the interwebs, and some online collections have popped up to store them. A Twibbon Twitter application was also made to allow people to Enoch-ize their Twitter avatar, the popularity of which absolutely confounded the app’s producers.

But the meme doesn't stop at images. The utterly bizarre E3 trailer has been embraced by the gaming populace, who are keen to pay tribute to it – by remaking and remixing the everloving hell out of it in every conceivable way. Enoch’s quote of “Don’t worry. Everything’s fine.” (“Daijoubu da. Mondai nai.”) has reached near cake-lie proportions across nerdy enclaves in the Japanese-speaking internet world.

Here is but a small sampling of the video craziness the Japanese meme machine has produced to profess its love for Enoch.


Above: An amazingly catchy mix to the theme of famous wrestler Antonio Inoki
Above: Kirby music goes with everything...


Above: ...as does Final Fantasy music


Above: The El Shaddai trailer, as interpreted by Mario...


Above: ...and remade as a 16-bit RPG


Above: Perhaps the most impressive effort yet, a completely live-action, shot by shot re-enactment of the entire trailer

There’s no doubt that Ignition and the team producing the game are elated by the free advertising they’re getting – even if there is a bit of snark and silliness inherent in the meme, it’s still managing to drum up a lot of interest in a title that, honestly, looks pretty damned unique and awesome. The game is still on schedule to be released early 2011 – so don’t worry. Everything’s fine.

Oct 29, 2010

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13 comments

  • gamedingo - October 31, 2010 12:21 a.m.

    I hope this gets an English release!
  • DankKingpin - October 30, 2010 8:41 p.m.

    You guys, Don't worry, Everything's Fine.
  • BlindMarksman - October 30, 2010 6:42 p.m.

    The musical Montage videos are basically Japanese Youtube Poops. And the live action videi is GENIUS!
  • garlicbug - October 30, 2010 4:42 a.m.

    Excellent. This one is still my favourite: http://www.youtube.com/watch?v=3KSIqR0eP-8
  • ThatGamerDude - October 30, 2010 4:04 a.m.

    Wow, amazing how the internet can make fun of just about anything. ReCaptcha: severed dashil ...that dashil is servered? WTF?
  • CancerMan - October 30, 2010 2:26 a.m.

    The live action trailer is soooo good
  • nemesisuprising - October 30, 2010 1:59 a.m.

    @MuleVariant I know right! but sometimes you have to wonder, what if were the weird ones...I mean maybe panties are just something the food causes they to have to make in surplus, and maybe its necessary for a 5 year old to be able ot purchase porn as a symbol of freedom...or maybe they're just creepy... Re Captche: Jaconed who....this is the first time I have done this but...really?
  • masterGG - October 30, 2010 1:27 a.m.

    Ah, finally I know the reason behind the obsession of people on pixiv with those two characters and I kinda understand them. That trailer is just too hilarious XD
  • Robusken - October 30, 2010 1 a.m.

    Man this meme really got to me, as OnyxOblvion said, too funny for words.
  • MuleVariant - October 29, 2010 11 p.m.

    I just don't understand why THIS is the thing that Japanese people find weird. Really? You read manga porn and and buy used panties in vending machines. Don't get it.
  • ichigoame - October 29, 2010 10:29 p.m.

    yeah as long as the advertising isn't mean spirited this game may do well I know i like the look of it and LOL at random kitty at end of last video Daijoubu da,Mondai nai Daijoubu da,Mondai nai Daijoubu da,Mondai nai Daijoubu da,Mondai nai Daijoubu da,Mondai nai XD that is stuck now lol
  • Starplatinum - October 29, 2010 9:51 p.m.

    Having seen the E3 trailer already I was excited to see the hilarity of a shot for shot live action remake. I was sooo not disappointed!
  • OnyxOblivion - October 29, 2010 9:48 p.m.

    That last video is too funny for words. So, I shall type no more.

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