Deus Ex: Human Revolution: GameStop admits to removing free OnLive coupons, pulls game

If the best judge of success is how worried your competitors are, then cloud-gaming platform OnLive may have just had its potential validated by GameStop. Unfortunately for the platform – and for players, and fans of best consumer practices – the validation comes in the form of a directive to GameStop employees to open every box for Square Enix's Deus Ex: Human Revolution and remove the coupon for a free OnLive copy of the game. When consumers noticed the ruse, the store then pulled all physical copies of the game from its shelves.

Following reports of GameStop customers finding their copies of the game were missing the coupon for free OnLive access to the game (which OnLive usually charges $49.99 for), an email was leaked to an OnLive fan forum by a confirmed employee of GameStop. The email orders employees to “immediately remove and discard the On Live [sic] coupon from all Regular editions of Deus Ex: Human Revolution.” In an email to GameSpy, GameSpot PR representative Beth Sharum confirmed the move, saying that “Square Enix packed the competitor's coupon with our DXHR product without our prior knowledge and we did pull and discard these coupons.”

GameStop has plans to provide its own cloud-gaming service, making OnLive a competitor – one that just happens to already have such a platform in place. “GameStop's policy is that we do not promote competitive services without a formal partnership,” the company's Matt Hodges told CNN. At time of writing, CNN has now reported that GameStop is pulling all physical copies of Human Revolution from its shelves until Square Enix provides it with copies lacking an OnLive coupon.

As GameStop itself noted in the initial email, Human Revolution is enjoying a very positive reception (we put it right up there with the original in our 10/10 review) and looks to become one of the year's standout titles for critics and players alike. Here's hoping this altercation doesn't stop the title seeing the sales to vindicate that reception for Square Enix.

Aug 24, 2011


  • Defguru7777 - August 25, 2011 1:14 p.m.

    Oh Gamestop, you scamp.
  • Ridgley - August 25, 2011 11:48 a.m.

    It's not their god damn product to change.
  • cd12985 - August 25, 2011 9:06 a.m.

    Really? So if you went into Target and bought a product for $60, then discovered Target had a) opened your product, and b) removed the manufacturer's coupon for a second item for free, you would continue to shop at Target??? They opened products, removed value for the consumer, and then pulled every copy of the PC version. Stay classy, GameStop.
  • IREPMINNEAPOLIS - August 25, 2011 8:44 a.m.

    Personally, I could give a sh!t less. Not a PC gamer anyway. Its big business out there folks. Cheat ta win. Am and always will be a loyal Gamestop customer. Unless they pull sh!t like that with 360 products!
  • Hammish - August 25, 2011 8:36 a.m.

    Now I'm tempted to get an OnLive account.
  • MyCoolWhiteLies - August 25, 2011 7:58 a.m.

    Hey guys. I just wanted to point out that Amazon has a great deal on shipping that doesn't seem to be advertised. You can get release day delivery for only $.99 on basically any game (just select it in the shipping options, the price will show up). I don't know where you're from, but I'm in California and they also don't charge a sales tax for some reason when I buy. That means I get a new game for $60.99 total, shipped directly to my house the day it comes out. I also got a $10 credit for buying Deus Ex from them, which I didn't even realize was going to be included. That, and crap (since when is s*** banned?) like this story, is why I will never buy from Gamestop.
  • Fetalspray - August 25, 2011 7:46 a.m.

    The copies should be sold at preowned prices if thats what theyre doing. Thats like going to a restaurant, the chef making you a meal, which the waiter brings over to you puts on your table and then in front of you he thrusts his unwashed hands into the food and expects you to eat it and pay full price for it and to not want a fresh meal.
  • Baron164 - August 25, 2011 6:14 a.m.

    Well yet another reason I don't purchase anything from Gamestop. I refuse to support that place. Especially with Amazon, Steam and other much better stores.
  • Kardibask - August 25, 2011 5:04 a.m.

    The Gamestop streaming service hasn't even released! If it's going to be better than Onlive then they should trust that people will get it, not make sure they will.
  • tuomotaivainen - August 25, 2011 12:21 a.m.

    Isn't it illegal to tamper with goods, sell them as if they're new, and not notify the average (I say average because people who frequent sites like GR aren't average) consumer of said change(s)? Essentially, it's a case of not getting the full package that you paid for...
  • danielcourtney - August 25, 2011 3:58 a.m.

    Yes it is technically not their right to touch inside the game box only when they are handing it to you. Onlive is not a competitor seeing how they do not exist yet, someone might take them to court (onlive?) their coupons are now discarded.. which is a sum of money on their behalf, Gamestop made the stupid move, they should of enquired if they did not like it in the first place.. you dont see other stores reaching into the game box and tampering with the product.
  • danielcourtney - August 25, 2011 3:59 a.m.

    And you're also right about what you said, as I did not fully answer it. :)
  • CitizenThom - August 24, 2011 11:31 p.m.

    If Gamestop has an alternative cloud-ish thingamajig... then they should have replaced said coupons with coupons for their thingamajig. As it is... they're depriving their customers. How's the law work on this though, is a vendor allowed to alter merchandise they are selling, or have they agreed to sell whatever is in the box? Seems like Gamestop either sells the product whole or doesn't get to sell it at all. I'm sure neither S-E or any other game publisher has given gamestop permission to make the alterations. Seems to be more above board if Gamestop and S-E came to an agreement before the release date. Either way, now you know that gamestop opens your game before they sell it to you I guess.
  • danielcourtney - August 25, 2011 4 a.m.

    No they are not, as the product they are selling is the product of the person who made it in the first place, they are selling it to how they wish which can be a lawsuit.
  • Myko - August 24, 2011 11:15 p.m.

    does not matter to me, I never buy my PC games from Gamestop anyways!
  • Yeager1122 - August 24, 2011 8:59 p.m.

    I hate that gamestop does stuff like this but i dont hate my gamestop the people that work there are really friendly cool and really helpful i just like going in there cause of the peolpe that work there so i have no hate towrds the gamestop near me just what gamestop does sometimes.
  • mockraven - August 25, 2011 6:27 a.m.

    That's how I feel about my store. I used to work at it because I loved the people there and am thinking of going back as "holiday help" just because they're all so great. The funny thing is, the guy who sold my hubby his copy of Deus Ex left the OnLive coupon in, too. :p
  • Spybreak8 - August 24, 2011 8:37 p.m.

    And Gamestop even ruins trailers now. Pre-order from Gamestop to get the blah blah blah shut up!
  • mentalityljs - August 24, 2011 8:28 p.m.

    Not the biggest fan of GS myself, but I understand why they did it. If you were going to start your own auto repair shop, and your parts vendors were puting ads for other dealerships in with them, you'd pull that sh*t out too!
  • danielcourtney - August 25, 2011 4:02 a.m.

    Its different with GS, they dont own the games they sell.

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