Call of Duty Elite fees may drive loyal fans to Battlefield 3

Subscription fees for Activision's Call of Duty Elite social service could cause “loyal Call of Duty players to defect to [Battlefield 3],” says omniscient voice of the future and industry analyst Michael Pachter. However, EA's own attempt to establish a foothold in the digital distribution space with its online platform Origin looks to exclude Battlefield 3 from Steam, which can't be good for prospective sales. Is BF3 really going to be unavailable on Valve's platform?

A page published on (and subsequently pulled from) EA's website listed “confirmed digital retailers” for Battlefield 3. Noticeably absent from the list was Valve’s popular digital distribution service, Steam. EA has recently stated that it has no desire to pit its Origin service against Steam. In a post on EA’s support section, the company also states that it “believes in choice” and offers “games to EVERY major download service including Amazon, Walmart, Gamestop, and Steam.”

Above: In this Battlefield 3 screenshot, the fallen soldier in the middle represents Activision shares if loyal CoD fans defect to EA’s flagship FPS

Although Pachter doesn’t rule out the possibility that Activision could “eclipse last year’s mind-boggling 20 million units” sales milestone with Modern Warfare 3 this November, he expects that Activision shares may falter when EA’s Battlefield 3 launches on October 25 and 28 in North America and Europe respectively. That is, of course, as long as Battlefield 3 receives the overwhelmingly positive 90+ Metacritic review scores expected for EA’s answer to the Call of Duty series.

Jul 12, 2011

Sources: Industry GamersBattlefieldO


  • ThatGuyFromTV - July 18, 2011 4:07 a.m.

    BF3 could be what puts Prigin on the map. If it is Origin-exclusive, then Origin will gain a lot of followers, even if it's only for BF3 and they aren't going to use it for anything else, plus the game's sales will downrocket like crazy. The easy PR decision is to put it on Steam, but in terms of business (or Kotick-speak, as I call it), it's a tough call. THey better put it on steam for my sake, though.
  • MaelstromKING - July 14, 2011 9:27 p.m.

    I can't get over section 5 of Origin's TOS - I really want BF3 for pc, but I guess I'm gonna have to wait til Origin fails or this clause changes: We do not guarantee that any Content or Entitlement will be available at all times or at any given time or that we will continue to offer particular Content or Entitlements for any particular length of time. We reserve the right to change and update Content and Entitlements without notice to you. If you have not used your Entitlements or Account for twenty four (24) months or more and your Account has associated Entitlements, your Entitlements will expire and your Account may be cancelled for non-use. Once you have redeemed your Entitlements, that content is not returnable, exchangeable, or refundable for other Entitlements or for cash, or other goods or services. So basically if you stop playing a game for 2 years you can lose it forever...
  • Yeager1122 - July 14, 2011 1:19 p.m.

    Yeah i really dont want peolpe who only worry about there kill death all the time that being said im going to get battlfield regardless of these fees or not havent truly played a cod since cod 4.
  • ChickenFillet5140 - July 13, 2011 10:14 p.m.

    @avantguardian - I only hit the guy because he ruined my lunch. I'm not a fanboy by any stretch of the imagination if that's how it sounded. Couldn't give a fuck about this "war".
  • kor2disturbed - July 13, 2011 5:05 p.m.

    Oh, and I'm not paying for elite, and as soon as skyrim comes out all my time for games goes into it.
  • kor2disturbed - July 13, 2011 5:02 p.m.

    I prefer Call of Duty so I'm not buying Battlefield 3, but I love battlefield also, and I'm the first one there planting or defusing the bomb in rush, God help us if we can't eventually get along, I mean come on.
  • CitizenWolfie - July 13, 2011 8:13 a.m.

    I'm going to geth both games this year. It's not that CoD subscriptions have put me off so much as Battlefield looking outright awesome. I like the idea of CoD Elite and how it'll let you hook up with gamers of similar skill or by area or by other interests etc but I'm not willing to pay for it when regular matchmaking is sufficient. Activision say that the core stuff is free for everyone but I can't help thinking they are going to be charging for the best weapons still.
  • ObliqueZombie - July 13, 2011 4:21 a.m.

    Activision is justifying a service similar to, except you have to pay for it... how? Haven't they already earned enough fucking money from ALL Call of Duty's over the year to at least give fans SOMETHING for free? Not that I'm a fan, and I find this kind of funny, but still, it's bullshit, and this a new low. Thank God for DICE. With that said, I'll just go play Space Marine, Dead Island, Gears of War 3, Skyrim, Saints the Third (trails off)...
  • ZigzMagoo - July 13, 2011 2:38 a.m.

    So who's excited about Skyrim, jk jk Battlefield 3 looks sick. Cod is so played out. Im not saying that to be cool, I stopped playing COD months ago and i sold it to buy empire total war. CANT WAIT FOR BF3
  • pepheb - July 13, 2011 2:12 a.m.

    I'm scared of the fact that BF3 might be available on steam. From what I've heard, Alice:Madness Returns had terrible launch sales on pc since it was only on origin. Then they released it on Steam... If BF3 is only on Origin... I'll be forced to use it and I really don't want to do that.
  • SumthingStupid - July 13, 2011 1:03 a.m.

    will BF3 even go to steam?
  • FalkonG4 - July 13, 2011 12:58 a.m.

    @ParagonT Actually, the complaints about Bungie's rendering service is small to none. Haven't heard anyone really complain about it, and even so, it's a small service and really is not a big point to argue about. Second point: They've already spoken about this and you will retain your DLC if you terminate your service. Plus, then again, if you don't want the service then don't pay for it. The large pulling factor is ELITE players (Hence Elite) that would like to participate in Tournaments, Tournaments being the large pulling factor. So, again, as my previous statements have indicated, it's a service for fans who WANT to USE the service. It doesn't mean you have to pay for multiplayer. It doesn't mean you have to pay for stats. If you're going to attend the tournaments, want more video rendering minutes, and would like to get the DLC all in your monthly fee, you can, and those who want to, will. There's really no negative aspect of it. If you don't want it, don't get it. Players won't be more 'Elite' then you in Multiplayer and that aspect of the game will go completely untarnished. Fin.
  • Redeater - July 13, 2011 12:42 a.m.

    I highly doubt they will jump ship. These are the same sheep that paid ridiculously high fees for an add on pack after every game site questioned whether or not people were going to buy something that over priced. Then it becomes one of the highest selling DLC ever.........
  • WalmartSuperstar - July 13, 2011 12:24 a.m.

    EA is all about that money.
  • NucularBanana - July 13, 2011 12:16 a.m.

    @silvereye I completely forgot about TF2, but Vavle is an exception. It's one of the very few companies who actually listens to its fanbase. Off the top of my head I can name Ubisoft(for Assassin's Creed at least), Blizzard, Insomniac, and Crytek as other companies who do the same. Although I will admit Crytek kinda disappointed its fans by going console. It's an understandable choice in my opinion. That's the way the market is right now, much easier to buy a console you never have to upgrade, as opposed to coughing up $400 (or more) every few years to upgrade a PC to the latest standards.
  • ParagonT - July 13, 2011 12:12 a.m.

    @FalkonG4 Really your point about how Bungie does it is invalid. I don't care if Bungie does it, it doesn't make it more right or acceptable. I hate how Bungie uses the service as well, and most of us do. Next point is that if the fee is five dollars or over a month, then lets do some math shall we? How many months do you think that it will take for them to make DLC? You could have given them over 20 dollars depending on their subscription fee before the first DLC even comes out. Then do you think they will just let you purchase Elite then unsubscribe in order to just get the DLC free? Fuck no, they will make it so that you must keep paying them in order to use your DLC. Done. Think about it.
  • D0CCON - July 13, 2011 12:09 a.m.

    On an entirely unrelated note, the article's picture was my desktop background for several months (recently changed to a Skyrim pic).
  • cman12314 - July 13, 2011 12:01 a.m.

    I loved Modern Warfare numero uno, and have since grown to hate COD. As much as I love Battlefield, and will definitely be buying number 3, it will not take over COD. Why? Because it's COD, and nothing will take it down until at least the next installment.
  • avantguardian - July 12, 2011 11:56 p.m.

    @chickenfillet : so the ubiquitous and possibly undead (it just won't die!) BF vs COD fanboy argument has finally resulted in physical violence. congratulations in achieving the next level of human de-evolution.
  • ChickenFillet5140 - July 12, 2011 11:41 p.m.

    I can 100% guarantee that elite will not drive fans away. I know COD fanboys and it sickens me how devoted they are. 2 weeks ago I made a passing comment about how I prefer Battlefield and I had my full bottle of Dr. Pepper poured over me and my sub thrown into on-coming traffic. Needless to say, I returned the favour with a swift punch to the face. Please kids, don't end up like them.

Showing 1-20 of 38 comments

Join the Discussion
Add a comment (HTML tags are not allowed.)
Characters remaining: 5000