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Activision thanks EA for helping to sell Call of Duty

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“The only thing worse than being talked about,” said Oscar Wilde, “is not being talked about.” Maybe that’s why Activision’s Eric Hirshberg took the time to thank Electronic Arts for the company’s “assistance in building awareness” for the Call of Duty brand. And it's true! EA won't shut up about Call of Duty! Maybe that's how Black Ops got to have the single most profitable DLC installment of all time. Okay, it's probably also because Black Ops is pretty killer, but the extra publicity couldn't have hurt.

Jens Uwe Intat, senior VP for EA in Europe, told game-business publication MCV this week that he's “certain” the company's Battlefield can outsell Call of Duty: “The only question is when that day will be. And for me, the sooner the better.” His sentiments echo more direct belligerence from EA head John Riccitiello, who in April told attendants at an Ad Age conference that Battlefield 3 was “designed to take [Call of Duty] down.”


Above: Activision's Hirshberg, left, and EA's Intat, right 

This direct confrontation – defining yourself, in effect, by your opposition – is something Activision avoids: “I think EA might talk about our games in the press more than we do,” said Hirshberg in another interview with MCV: “…we are focusing on the finish line, not the competition.” Whether his aloofness is genuine or the kind of position the publisher at the number one spot can afford, the attitude has paid off: a new survey from financial analysts Forecasting and Analyzing Digital Entertainment lists Black Ops' First Strike map pack as the single most profitable DLC ever, with 2.6 million downloads by more than 20% of Black Ops owners. What do you think of the modern war of words between Battlefield and Call of Duty?

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27 comments

  • DOHBOY - June 5, 2011 10:22 p.m.

    call of duty is shit and so is battlefield, but battlefield is by far way better than call of piece-o-shit duty. only lil kids and pediphiles looking for lil kids play that game. Are u a pediphile?
  • AlphaAGENT144 - June 5, 2011 5:03 p.m.

    Activishit. this is all i have to say on the subject, other than that their E-Peen getting is getting too large
  • trojan12 - June 5, 2011 6:56 a.m.

    CoD and BF are both good in their own ways. However, if Activision keeps running franchises into the ground (Tony Hawk, Guitar Hero, soon-to-be CoD), it will be a matter of time until they are bought out by EA. DICE would rebuild CoD 6 Million Dollar Man-style, and it would kick ass
  • Gameguy94 - June 5, 2011 1:14 a.m.

    I like CoD, but Battlefield is a bit more balanced and fresh every release where as Call of Duty can be pretty monotonous. I'm enjoying Black Ops right now, but Battlefield 3 is my shooter for fall 2011.
  • snipes101 - June 4, 2011 6:32 p.m.

    I just wish the games would come out already. Maybe once people can go play them these flame wars will die down a bit. Just a bit. This shit is getting way too much press time.
  • TheHungryLemur - June 4, 2011 3:25 p.m.

    I like COD but as HipsterKitten said, COD is only good once really. Nothing but little extentions like Tomahawks, Throwing knives and the same reskinned unbalanced guns. Black Ops was epic to me but that's only because it's the first COD I owned and really got into. I'm sure if I got MW3 I'd be dissapointed with how similar it is. Battlefield, on the other hand, looks different every friggen trailer I see! It looks epic! I have a feeling we have a COD beater if this is hyped enough.
  • RicePuddingUK - June 4, 2011 12:59 p.m.

    Battlefield will probably be the better game but its true, everytime a new bit of PA news about Battlefield is released it always mentions Call Of Duty, stop trying to beat CoD and just make your own game
  • Siion - June 4, 2011 11:21 a.m.

    I dunno if Call of duty needed anymore attention but it sure as hell helps i guess and if that competition helps raise the overall quality in the games in the attempt to out do each other then i am okay with that *Thumbs up*.
  • miked00d - June 4, 2011 9:11 a.m.

    I'll be getting both. Yes, it's actually possible!
  • komadose - June 4, 2011 7:35 a.m.

    BF as a concept is miles better than CoD, always has been, but CoD propably appeals more to the mainstream audience. BF3 has potential to outsell MW3, but personally i dont give a damn about that. BF3 will simply be a lot better game. why should we care wich one sells better? it's not like the sales would make the game any better...
  • GhostLightning - June 4, 2011 6:01 a.m.

    Dude the EA VP really needs to stop talking shit. All he's been talking about is outselling MW3. Why not just try to make a game that's good on it's own merit? When you go so far out of your way to compare yourself to something it only speaks well for that thing. It's like COD is McDonald's french fries and BF is Wendy's. There's a reason everyone compares themselves to Micky D's and when you try so hard to compare yourself to them it just prooves that. Both franchises are amazing, but you don't see Activison yelling out "Hey guys, can't wait for MW3 to double BF3's sales like how BO tripled BF2's." Just chill out man, jeez.
  • grumpyDinosaur - June 4, 2011 3:02 a.m.

    Hard to say at this stage, but I could see it playing out like this: MW3 sells like hotcakes at first because of what it is, BF3 also sells strong. Soon after that, by word of mouth/reviews/blogs MW3's sales nose dive as people get bored and realize it doesn't have the same special feeling they got from the first 2 and BF3 increases in popularity causing it's sales to rise. Basically in the long run I think BF3 will sell better. One thing I can guarantee is BF3 will have a longer play life. MW3 will probably be a fine game, but man that trailer bores me to no end :|
  • dmaster225 - June 4, 2011 2:35 a.m.

    I think that the thing that EA needs for battlefield is more advertisement. I dont think I've ever seen a commercial for Bad Company 2, whereas I saw a Black Ops commercial every 30 minutes. And most casual gamers that I've talked to dont even know what battlefield is.
  • sutrebla15 - June 4, 2011 2:28 a.m.

    I think BF3 has potential to outsell MW3...well at least I'll be getting BF3 instead of MW3.
  • ChickenFillet5140 - June 4, 2011 2:21 a.m.

    Is it just me, or does that Hirshberg guy look like a real asshole? Battlefield is my choice, just love the options it presents. Cheers for the Wilde quote by the way. Makes me proud to be Irish.
  • AirickG - June 4, 2011 2:14 a.m.

    hmmm, Battlefield outsell CoD? I'd love to see it, but it's not going to happen. Well not this year at least...
  • SeriousSean - June 4, 2011 1:55 a.m.

    As a PC gamer, it frustrates me that Activision does not seem to give a damn about my gaming platform. They've demonstrated this quite happily with the lack of support for simple things like dedicated servers (which rumor has it are out of action again for MW3, and that's unacceptable for a lot of PC gamers out there). DICE and EA seem to care about the PC as a gaming platform, and they're trying their best to prove it with Battlefield 3. I wouldn't be surprised if Battlefield 3 outsold CoD on the PC, but it'll be years and multiple iterations of it before it can outsell CoD on consoles.
  • SideOfBeef - June 4, 2011 1:43 a.m.

    I do think the whole "beating CoD" mentality is rather childish, but I really doubt it has had even the slightest impact on Activision. I can't imagine a person who would hear statements by random EA execs without already knowing CoD.
  • helmanruiz - June 4, 2011 1:25 a.m.

    I think i have only seen John Riccitiello do the whole BF3 destroys COD thing, im not to sure about DICE themselves (although i pretty much believe Mr.Riccitiello over here) I find that picking out the competition is best at this point, not defining yourself with the competition means you become stagnated, facing the fact that there is a franchise that you are striving to overcome leads to innovation.
  • D0CCON - June 4, 2011 1:24 a.m.

    @Mayhem62897 Ok, never mind. I rarely hear developers talk about that stuff anyways (maybe I'm not paying enough attention), but that makes more sense.

Showing 1-20 of 27 comments

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