Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
Don't miss these
Helldivers 2 soldier with an explosion reflecting in their visor
Third Person Shooters As death threats derail Helldivers 2's wholesome D10 challenge, devs address “increasing hostility in the community”
James holds the Alice stuffie in concept art by Jean Walter
Adventure Games Alice Madness Returns creator American McGee is making a spiritual successor, and he's not worried about EA
Xbox Series X and controller.
Hardware Project Helix "might be Microsoft's last attempt to make their hardware business work," analyst suggests
Helldivers 2 soldier watches a nuclear explosion in the distance with his arms stretched wide
Third Person Shooters Helldivers 2 CEO seems to accept fans' $1,000 challenge to play on the nastiest difficulty, but it's already backfiring
best Xbox One games
Games The best Xbox One games of all time
In Hitman World of Assassination, Agent 47 sits at the departure gate in an airport during the loading screen
Roguelike Games After weeks spent locked into Hitman's Freelancer mode, I realize there's one vital thing 007 First Light needs to learn
Highguard character in purple and black armor
FPS Games "There's no way this will flop": Laid-off Highguard dev says internal sentiment was high "but then the trailer came out"
Leon Kennedy, wearing a black leather jacket, checks his watch in a hospital waiting room in Resident Evil Requiem
Resident Evil I own 23 Resident Evil figurines, and I'd still rather buy Requiem's amiibos instead of a $300 statue
Baldur's Gate 3
Baldur's Gate Baldur's Gate 3 marketing lead hands Sony some advice after multiplayer fails: "Every experience is a shared experience"
Halo
Games Xbox co-founder says Microsoft CEO Satya Nadella has "a hammer called gen AI" and "there's a nail with an Xbox logo"
Highguard hero Scarlet
FPS Games "I wish Highguard had been received better," CEO admits, after cancelling a planned Apex Legends-style shadow drop
Highguard character in leather armor holding a rifle
FPS Games Highguard was "doomed," says indie veteran, and "now you have a developer still unable to believe they made a bad game"
A Helldivers 2 Cyborg cries out in despair
Third Person Shooters "Your goldfish has been executed": Helldivers 2 support staff apparently don't take kindly to anyone joining the Cyborgs
Key art for Resident Evil 5's Lost in Nightmares DLC showing Jill and Chris ready for action with their guns drawn against a moody looking sky
Resident Evil Should Resident Evil 5 remake come next? I forced my coworker to play co-op with me to investigate
Halo Infinite Season 2
Xbox Xbox is not "dead" after CEO change, says original co-founder, but "seeing it struggle and being unable to act is hard"
  1. Games

8 ways it could be worse for Xbox chief Don Mattrick

Features
By Andy Hartup published 12 June 2013

Poor Don Mattrick has had a tough week... could have been worse

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Chin up, Don

Chin up, Don

Don Mattrick, President of Microsoft's Entertainment Business, has had a rough month. As the public face of the Xbox One, he's been criticised by the press, vilified by Internet comment fields, and mocked by his rivals at Sony. We feel for him. It isn't easy being public enemy number one.

As people who have felt the hot wrath of negative comment in the past (hey, we all make mistakes) we took pity on poor Don, and put together this short list of reasons that explain how the Xbox chief's situation could be a whole lot worse.

Page 1 of 10
Page 1 of 10
He could be covered in angry bees

He could be covered in angry bees

Let's face it, Mattrick would have had a tougher time at E3 if he'd been trying to present Microsoft's press conference while covered in a swarm of angry bees. "And here's a brand new game, exclusive to Xbox One, from Insomn... SWEET GOD GET THESE BEES OFF ME!"

Page 2 of 10
Page 2 of 10
He could be wearing the red shirt

He could be wearing the red shirt

Don Mattrick looked uncomfortable in that grey suit, as Geoff Keighley interviewed him in the heat of the LA convention centre. However, we think he'd be even more uncomfortable in one of Star Trek's cursed red shirts. "To the transporter room. Kirk, Spock, Bones and ensign Mattrick beaming down..."

Page 3 of 10
Page 3 of 10
He could be the father on an episode of Maury Povich

He could be the father on an episode of Maury Povich

Discovering that you're father to a child, borne by a stranger who you had a one-night-stand with several years ago, and now can't stand to be in the same room as, is bad enough. Finding out on live TV, though, is torture. Sure, Don had to answer some awkward questions during E3, but at least he didn't have to answer to Maury...

Page 4 of 10
Page 4 of 10
He could be cursed with the Midas touch

He could be cursed with the Midas touch

Poor King Midas. He loved gold. Until, that is, he was cursed for his greed; an affliction that meant everything he touched turned to solid gold. Sure, it was a trial for Mattrick to present Microsoft's game line-up to a room of hostile journalists, but at least he didn't turn Hideo Kojima into a life-sized Oscar when he shook his hand on stage.

Page 5 of 10
Page 5 of 10
He could be a lottery loser

He could be a lottery loser

You hear stories about those poor people who have played the same lottery numbers for years. Then, one week, their numbers come up! Only they've forgotten to buy a ticket! Sure, it was tough to tell people Xbox One will cost $499 / 429, but imagine if Don had forgotten to buy his lotto ticket.

Page 6 of 10
Page 6 of 10
He could be the owner of this car

He could be the owner of this car

There are few things worse than returning to your car after a day at work to find out some clumsy / malicious clown has scratched / broken a piece of it. Imagine, if you will, that Mattrick had returned from a difficult E3 presentation to find his car had rolled into the hotel pool. Disaster.

Page 7 of 10
Page 7 of 10
He could be being pursued by a cyborg from the future that absolutely won't stop until he's dead

He could be being pursued by a cyborg from the future that absolutely won't stop until he's dead

Selling exclusive TV deals and multimedia functionality to a group of hardcore gamers, during the Xbox One reveal, must have been tricky for Mattrick. But imagine if he had to do that while being relentlessly pursued by the T-101, sent back through time to change the future. Imagine it.

Page 8 of 10
Page 8 of 10
He could be offline

He could be offline

Yes, yes--this was the obvious joke to make. Throughout it all, Mattrick has put on a brave face, but just imagine if the internet connection had gone down while he was presenting Xbox One at E3. "Patrick, why isn't the Battlefield 4 demo working? Really? That's ironic. Well have you tried resetting the router...?"

Page 9 of 10
Page 9 of 10
Worse things happen at sea...

Worse things happen at sea...

By now, Don should be feeling a little more relaxed. Lucky, even. As the gossip magazines like to remind us, there's always someone having a shittier time than you. So, the next time any of you feel down in the dumps, tell yourself this: at least you're not being mauled by a massive T-Rex, right? RIGHT?

Want more editorial and opinion that jabs directly at the exposed nose of E3 2013? Try our feature on Why Paying For PS4 Online Is A Good Thing. Not your thing? Check out this editorial on How Microsoft Dug Its Own Grave, And How It Can Climb Out.

Page 10 of 10
Page 10 of 10
TOPICS
Microsoft
CATEGORIES
Xbox Xbox One Platforms
Andy Hartup
Andy Hartup
Social Links Navigation
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter
Read more
No Rest for the Wicked
No Rest for the Wicked lead blasts "irreparable damage" to Diablo under ex-Blizzard boss, who says "chill"
 
 
Donald Duck: Goin' Quackers / Quack Attack promotional screenshots
Disney's forgotten Donald Duck PS2 game is harder than any FromSoftware title I've ever played
 
 
A close-up of Wolverine in his iconic yellow and black X-Men costume, grimacing as he raises his claws close to this chest - cropped from the game's key art with the GamesRadar+ Big in 2026 frame
With Wolverine set to elevate superhero gaming in 2026, here's the four features I want the most, and four I'm desperate to avoid
 
 
MindsEye character holding arms out
"It would've been impossible to make a good game": MindsEye CEO and Rockstar vet blamed for impossible design demands
 
 
Destroy All Humans!
"Instead of being 80% UFO and 20% on foot, we flipped it": How Destroy All Humans' sci-fi action oddity conquered all
 
 
Highguard character in leather armor holding a rifle
Highguard was "doomed," says indie veteran, and "now you have a developer still unable to believe they made a bad game"
 
 
Latest in Games
Fallout 1 power armor helmet
D&D's most annoying rule helped Fallout co-creator get big break at legendary RPG studio
 
 
A screenshot of Yoko Taro in the "Message from NieR: Automata director Yoko Taro" Square Enix video announcing Nier: Automata's Steam release.
Nier: Automata creator Yoko Taro sees it "as a form of respect" when devs "say outright that they copied" his action RPG
 
 
Death Stranding Norman Reedus and baby
RPG legend advises new devs to be like Hideo Kojima and create their own style – or just "have a rich daddy"
 
 
Helldivers 2 Entrenched Division warbond helldivers in sapper armor running across no-man's-land
All weapons and items in the Helldivers 2 Entrenched Division Warbond
 
 
Atsu looks out across the surroundings of Mount Yotei in Ghost of Yotei
Ghost of Yotei almost had Breath of the Wild's rock climbing, but found it's not "a core aspect of being a ronin"
 
 
Leon Kennedy in Resident Evil: Requiem
Resident Evil Requiem lead acknowledges Leon thirst and marriage debate, jokingly shows mock-up of him in The Bachelor
 
 
Latest in Features
Photo of a Mario nendoroid figure holding a microSD Express card with a Turtle Beach Switch 2 case in the background.
These Mario Day-inspired Switch 2 accessories will power up your console more than a super star
 
 
Underside of Alienware 16 Area-51 gaming laptop with glass viewing window and RGB fans
We could get a shock when 2026 gaming laptop prices are unveiled, here's what you need to know about buying this year
 
 
Emily Rudd as Nami and Iñaki Godoy as Monkey D. Luffy in Netflix's One Piece
One Piece season 2 ending explained: Who is Mr. Zero? Who dies? Will there be a season 3?
 
 
In Hitman World of Assassination, Agent 47 sits at the departure gate in an airport during the loading screen
After weeks spent locked into Hitman's Freelancer mode, I realize there's one vital thing 007 First Light needs to learn
 
 
Mario gadgets, accessories, and games on a blue background
The ultimate Mario Day starter pack, kit up for the plumber's big day
 
 
Glen Powell as Becket in How to Make a Killing
How to Make a Killing is Glen Powell's latest mid-budget movie, and I hope he never stops making them
 
 
LATEST ARTICLES
  1. Arc Raiders player in heavy rain with shield shorting out
    1
    Arc Raiders turns down electromagnetic storm lightning despite some players preferring the chaos, as Embark promises compensation for folks impacted by recent server issues
  2. 2
    Game of Thrones creators' beleaguered, big-budget Netflix sci-fi show reportedly getting a reduced episode count for seasons 2 and 3
  3. 3
    Ghost of Yotei devs tried to add Zelda: Breath of the Wild-style rock climbing, but discovered "rock climbing is not a core aspect of being a wandering ronin"
  4. 4
    The future of RPGs is isometric
  5. 5
    Lego Luigi kit lets you recreate the iconic Mario Kart death stare

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...