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3DS sales up 260% since price drop

Nintendo's 3DS fortunes appear to be turning around following the handheld's 32% price drop on August 12th. According to the company's latest retail tally, the 3DS sold over 235,000 units in the US alone last month, representing a 260% sales increase compared to the same 19-day period in July.

The dramatic uptick in 3DS sales have earned the system a second place showing on NPD's monthly best-selling console list, and paints a bright autostereoscopic 3D picture for the beleaguered system. Qualifying the numbers in today's press release, Nintendo of America's executive VP of sales and marketing Scott Moffitt noted: “Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS. With Star Fox 64 3D and the new Flame Red color launching tomorrow, and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season.”

The 3DS's sales aided in a strong overall month for Nintendo. The company also reported it sold over 590,000 hardware units combined, and its games have represented the lion's share of best selling software titles for three months running.

It's amazing what an $80 price drop and free games can do for a system's shelf life. Granted, using the slow summer month of July as a comparison period isn't the most accurate means of measuring success, but a 260% sales hike is far and above normal growth. We'll have to wait and see if this is a reactionary one-time bump for the 3DS or a sign of better days to come; either way, it's hard to see this as anything other than a 'win' for the Big N.

Sep 9, 2011 

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8 comments

  • codystovall - September 9, 2011 4:41 p.m.

    I need just one of these games to be released for me to buy; animal crossing, kid icarus, luigis mansion2, mariokart, paper mario,spyro, sonic gen, tales of the abyss. But since its taken so long Im probably just gonna give up on getting one for awhile because I will be occupied withe everything batman during october/november, then maybe gears and then several others. Sorry nintendo, no love for you again this year....but you brought it on yourself.
  • EnragedTortoise1 - September 9, 2011 2:52 p.m.

    It'll finally seem like a Nintendo handheld come Christmas. Trust meh.
  • D0CCON - September 9, 2011 2:09 p.m.

    Maybe now it's reaching a large enough userbase for third parties to try making games for it??? Please?
  • Yeager1122 - September 9, 2011 12:59 p.m.

    I still dont have one and dont know if i want one.
  • Errrrbo - September 9, 2011 12:49 p.m.

    260% of what the 3DS was selling is not that impressive. An initial jump in sales was bound to happen, but I expect the sales to continue being poor. The 3DS is simply not in the public interest, and I don't see Nintendo fixing that anytime soon.
  • fatdog12300 - September 9, 2011 12:22 p.m.

    I saw this coming.
  • smurfantista - September 9, 2011 11:11 a.m.

    Note how they announce by percentage of previous sales, any uptick would be a large percentage change when you're basing it off a low number
  • therawski - September 9, 2011 10:49 a.m.

    Now that it's reasonably priced and has some games for it, of course, but saying this is like saying we had them in stock and now we are selling them.

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