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Superbowl Spot Breakdown: G.I. Joe: The Rise Of Cobra

Features
By Total Film published 1 February 2009

Action Men (and women) are go!

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

1. Start with the sizzle

1. Start with the sizzle

The Baroness (Sienna Miller) makes her big entrance. Well, boys who like toys like girls too, right? 'Cept she's evil. Evil!

Page 1 of 11
Page 1 of 11
2. Bring on (one of) the bad guys

2. Bring on (one of) the bad guys

James McCullen/Destro (Christpher Eccleston) monologues. "When I'm finished... The world will never forget."

Page 2 of 11
Page 2 of 11
3. Tower down!

3. Tower down!

Oooh... the rotter! He's used acid to topple the Eiffel Tower! Anyone else getting flashbacks to Team America? "Hey terrorist... Terrorise this!"

 

Page 3 of 11
Page 3 of 11
4. The order's given

4. The order's given

Dennis Quaid's General Hawk, interrupted during a marathon Eastenders viewing session in his private screening room, sends word to assemble his team.

Page 4 of 11
Page 4 of 11
5. Sound off!

5. Sound off!

Ripcord (Marlon Wayans) gets everyone in line.

Page 5 of 11
Page 5 of 11
6. Power suit up!

6. Power suit up!

Two of our heroes show off their flashy power armour as they jump through a bus. Again we get Team America feelings. It's a cool shot, though. And we get the start of Duke (Channing Tatum)'s hero spiel... "Technically, we don't exist..."

Page 6 of 11
Page 6 of 11
7. Baroness loves gunplay

7. Baroness loves gunplay

Told you she was evil. Here she is leading Cobra Troopers on an assault. "We answer to no one," says Duke.

Page 7 of 11
Page 7 of 11
8. Hairy situation

8. Hairy situation

Scarlett (Rachel Nichols) and Breaker ( Said Taghmaoui) escape a dangerous situation. "And when all else fails..." continues Duke...

Page 8 of 11
Page 8 of 11
9. Line up

9. Line up

And here's your Right Stuff homage of the week. ("We don't.")

Page 9 of 11
Page 9 of 11
10. Ninja fight!

10. Ninja fight!

Baddie Storm Shadow and hero Snake Eyes square off.

Page 10 of 11
Page 10 of 11
11. Snake Eyes jumps it

11. Snake Eyes jumps it

The trailer wraps up with Snake Eyes running up, then jumping over, a crashing car. Nifty.

Page 11 of 11
Page 11 of 11
Total Film

The Total Film team are made up of the finest minds in all of film journalism. They are: Editor Jane Crowther, Deputy Editor Matt Maytum, Reviews Ed Matthew Leyland, News Editor Jordan Farley, and Online Editor Emily Murray. Expect exclusive news, reviews, features, and more from the team behind the smarter movie magazine. 

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