Sora from Kingdom Hearts is in a Taco Bell commercial, that makes sense

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From the Traverse Town Bistro to Taco Bell

Kingdom Hearts Bistro
(Image credit: Square Enix)

Kingdom Hearts protagonist Sora has made an unexpected cameo in a new Taco Bell commercial, and fans can’t believe what they’re seeing. 

As highlighted by several Kingdom Hearts fans, including Twitter user @aitaikimochi, Taco Bell has released a new commercial advertising its recently released Mexican Pizza dish, and Sora gets a mention in the jingle. 

A few seconds into the ad, the line: "We eating all our order, key to my heart like Sora" can be heard. Although it’s only a brief mention, there’s no doubt that the advertisers working on this campaign were making reference to the Square Enix protagonist. You can see it for yourself below. 

As expected, fans were completely dumbfounded by Sora’s mention in the advert with several taking to Twitter to share their shock and a series of hilarious memes. This even includes @aitaikimochi who also shared this meme of Sora working behind the Taco Bell counter due to the suspected high cost of his $1.2 million apartment in Tokyo - as seen in the Kingdom Hearts 4 trailer. 

The recent Kingdom Hearts weirdness doesn’t end there though. Over the same weekend, it was also revealed that Sora makes an extremely brief cameo in the new Disney+ film Chip N’ Dale: Rescue Rangers. During one scene, fans have spotted not one but two references to the spikey-haired keyblade wielder. Speaking of, the two references are Sora’s iconic hairdo and the equally as recognizable Kingdom Key. 

Despite being one of Square Enix’s biggest IPs, it’s always a surprise to see references to the game in other media. In 2022 alone, references to the JRPG were spotted in Disney’s The Proud Family revival as well as in the Disney+ film The Wonderful Spring of Mickey Mouse. Here’s hoping we see more not-so-subtle cameos leading up to the release of Kingdom Hearts 4. 

In even weirder Kingdom Hearts news, it turns out Goofy's English voice actor didn't even know Kingdom Hearts 4 was happening until a fan told them. 

Hope Bellingham
Hope Bellingham
News Writer

After studying Film Studies and Creative Writing at university, I was lucky enough to land a job as an intern at Player Two PR where I helped to release a number of indie titles. I then got even luckier when I became a Trainee News Writer at GamesRadar+ before being promoted to a fully-fledged News Writer after a year and a half of training.  My expertise lies in Animal Crossing: New Horizons, cozy indies, and The Last of Us, but especially in the Kingdom Hearts series. I'm also known to write about the odd Korean drama for the Entertainment team every now and then.