PS3: 'Where the old rules don't apply'

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[PS3] New Sony ad promises evolving, real-time gaming

Wednesday 6 September 2006
PlayStation 3 is no punch bag, according to a new Sony advert - despite being horrifically priced and now hugely delayed - it's where gamers will be able to enjoy "real-time experiences," where your enemies are like living, breathing opponents that adapt and evolve to learn your strengths, and prey on your weaknesses. Hit the movie tab to see the full video.

At first, the ad is almost unwatchable - it's like an episode of Hollyoaks meets some home-schooling programme. But as the voiceover's softly lulling tones riff on the meaning of real-time action, it's hard not to be drawn in.

Of course, there's less than 20 seconds of game footage and the idealistic rambling is Sony's after all, so take it with a pinch of salt. But we'd be lying if we said we weren't pleasantly surprised at how well the ad works.

Ben_Richardson

Ben Richardson is a former Staff Writer for Official PlayStation 2 magazine and a former Content Editor of GamesRadar+. In the years since Ben left GR, he has worked as a columnist, communications officer, charity coach, and podcast host – but we still look back to his news stories from time to time, they are a window into a different era of video games.