Much as Steam may be the dominant marketplace on PC, it's far from a one-stop shop for all the most popular games available. Tim Sweeney, CEO of Epic Games, believes Valve is consistently shooting itself in the foot in ways Epic Games has managed to avoid - so far, at least.
According to him, a noted Steam disliker for reasons I'm sure are obvious, the fact that Steam isn't a more collaborative entity shuts out large swaths of PC gamers. "They have a nice thing going on on PC, but they reach what percentage of the PC audience?" he told PCGamer, when asked about Valve's place in the hierarchy.
"You know, they don't reach any of the Fortnite [audience], they don't have Fortnite and Riot's games and Genshin Impact, and many of the top games in the industry on Steam," he adds.
This much is true: there are massive communities Valve is actively closed off from. In the case of Riot Games, it's due to being active competitors, both in general and because League of Legends was started as a spiritual successor to the original DotA, and since Steam hosts Dota 2, they were never going to sit side-by-side.
Fortnite came out only a year before the Epic Games Store took off, making it unlikely the original version or the battle royale would ever be on Steam. The separation is frequently mutually assured, is what I'm saying here. But Sweeney looks at it differently.
"They're missing out on a lot of opportunity that I think they could have if they took the more forward-looking, open view that Epic has taken, and Microsoft has taken," he says, doubling down on what Microsoft charges devs to list games on its marketplace: "Microsoft Store charges 12% - really good deal. Google's now giving all developers a better deal, and has some really cool things coming for the future."
Valve could bring together "Team Open," Sweeney argues, and help the PC user base flourish. "Steam's got a pretty sweet business - a lot of gamers love Steam - but imagine if you could have Steam on all of the platforms?" he muses. "What if you could have it on iPhone, what if you could have it on Android? What if they carried a lot of games?"
What if, indeed. Valve has faced a lot of pushback over the years due to how it handles its market position. Steam was cited as part of Epic's legal battle against Apple over unfair practices, and more recent legal battles have brought to light reported instances of Valve being unhappy about other publishers selling games cheaper than on Steam as part of sales on their own stores.
