Highguard studio CEO says "the toxicity is challenging," wonders if The Game Awards reveal was the right decision: "I'm going to continue to ask myself"

Condor emotes with her vulture in Highguard
(Image credit: Wildlight Entertainment)

Wildlight CEO Dusty Welch is conflicted about whether Highguard's peculiar and controversial reveal at The Game Awards 2025 was a good decision, especially as he struggles with toxicity in the wake of the game's rocky launch this week.

Originally planned to be shadow-dropped after about four years in development, Highguard was announced as the final reveal of last year's Game Awards – a coveted spot usually reserved for much more high-profile projects – reportedly, after some convincing from host Geoff Keighley. The free-to-play shooter from Wildlight, a studio comprised of former Apex Legends and Titanfall developers, failed on the global stage to wow viewers with its fairly generic looking fantasy world, heroes, and abilities. Huh, another live-service hero shooter, was the general vibe.

"That's an incredibly fair question, and it's one I ask myself quite a bit," he told Bloomberg. "It's one that I'm going to continue to ask myself for a period of time. If we are wildly successful, I will still ask myself that because I'm interested in the business side and how we communicate to players and press. And was that the right way? Was there a different way? Was there a better way? And I don’t know the answer to that yet today."

"The toxicity is challenging, and it’s debatable whether we would've had more or less or the same by doing the Game Awards," he said. "I don’t know, and we'll never know the answer to that. But I think that that's an angle that has to be considered going forward for anyone in game development."

Jordan Gerblick

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.

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