Skip to main content
Join The Community
- Join our community
Commenting
Join the discussion
Exclusive Articles Coming Soon
Member-only articles
Weekly Newsletters
Weekly gaming & entertainment news
Member Badges
Earn badges as you go
Exclusive Competitions
Members-only prize draws
Curated Deals Coming Soon
Tech and gaming deals worth grabbing
GET COMMUNITY ACCESS QUICK
For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
FIND OUT ABOUT OUR MAGAZINE
Want to subscribe to the magazine? Click the button below to find out more information.
Find out more
GET Community ACCESS QUICK

Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.

By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy and agree to the Terms & Conditions. Geographical rules apply.

Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Edge
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
  • Home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • View Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Edge
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
Trending
  • Edge Magazine
  • EDGE GTAVI exclusive
  • Join our monthly RPG Club
  • Golden Joystick Awards 2026
  • Deal of the Day
  • Countdown to GTA 6
  • Submit your clips. Win prizes
  • RPG Hub
  • G+RLS Podcast
Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


Join the club

Get full access to premium articles, exclusive features and a growing list of member rewards.


An account already exists for this email address, please log in.
  1. Games
  2. Action Games

Space Invaders creator says devs are "increasingly expected to listen to the sales team," but game creation "needs to be creatively led first"

News
By Kaan Serin
Published 17 May 2025

Tomohiro Nishikado thinks today's games need to be made differently

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Space Invaders
(Image credit: Taito)
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
2
Join the conversation
Follow us
Add us as a preferred source on Google
Subscribe to our newsletter

The creator of Space Invaders, the arcade game classic about shooting down invading UFOs, thinks game development "needs to be creatively led first" in an era where teams are pressured more than ever to "listen to the sales team."

Speaking to Time Extension, Space Invaders' Tomohiro Nishikado recalled a time in the games industry where most of his work "was moved into mass production once it was completed," and there was much less overhead than there is now.

"I feel very lucky about that," he added. "My style of working was to think of a game on my own and make it on my own. There were no managers making changes or any top-down interference. So I think it's very important for creative people and developers to try and make something on their own, and then see if it's fun or not."

Latest Videos FromGamesRadar+
Watch full video here:

That way of working changed quickly as games boomed and studios enlarged, though. "The game development process in Taito eventually changed, and we, the game creators, were increasingly expected to listen to the sales team, which came up with new title concepts they thought it would sell," he continued. "Then we started game development based on that. Personally, I don't think that is the correct approach. Creators should try to make a game on their own first, and then it should expand into a larger project. This is what I've felt throughout my whole career."

For now, check out the best arcade games that never got ported to consoles.

You may like
  • Death Stranding 2 Ex-PlayStation lead says too many devs are chasing "the thing that they think is just going to hit"
  • A screenshot of Fox McCloud seen in Super Smash Bros. Ultimate. Smash Bros creator says original games will be harder for AI to rip off, but they're harder to sell
  • Wolverine and Mystique lean on a railing on a Madripoor rooftop in Marvel's Wolverine PlayStation creator says games have stagnated
Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
CATEGORIES
PC Gaming Mobile Gaming Platforms
Kaan Serin
Kaan Serin
Social Links Navigation
Freelance contributor

Kaan freelances for various websites including Rock Paper Shotgun, Eurogamer, and this one, Gamesradar. He particularly enjoys writing about spooky indies, throwback RPGs, and anything that's vaguely silly. Also has an English Literature and Film Studies degree that he'll soon forget.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Read more
Death Stranding 2
Games Ex-PlayStation lead says too many devs are chasing "the thing that they think is just going to hit"
 
 
A screenshot of Fox McCloud seen in Super Smash Bros. Ultimate.
Games Smash Bros creator says original games will be harder for AI to rip off, but they're harder to sell
 
 
Wolverine and Mystique lean on a railing on a Madripoor rooftop in Marvel's Wolverine
PlayStation PlayStation creator says games have stagnated
 
 
Fallout
Fallout Fallout co-creator says devs should look to "bad games" for inspiration and not just "good" ones
 
 
RimWorld
Games "Our industry is rotting" and AI made it worse, so DayZ creator wants to change how games are made
 
 
Screenshot from Fallout opening cinematic
Fallout What made the OG Fallout so great is "overlooked" these days, says co-creator Tim Cain
 
 
Latest in Action Games
Ocarina of Time
The Legend of Zelda How to trade all the Masks from the Happy Mask Shop in Zelda Ocarina of Time Remake
 
 
Four of the same character stand around a harshly lit room in Shibuya on Roblox.
Action Games All Shibuya codes (November 2026) and how to redeem them for free rerolls
 
 
The Goron elder clenches his fist in The Legend of Zelda: Ocarina of Time remake
The Legend of Zelda Nintendo boss teases more Zelda is on the way next year – but I wouldn't expect new games
 
 
Kratos in God of War: Ragnarok
God of War God of War Ragnarok is PlayStation's most successful game this generation, says market analyst
 
 
GTA 6
Grand Theft Auto The Elder Scrolls 6: Sentinel won't fill the shoes of GTA 6 as the next white whale, says analyst
 
 
Assassin's Creed Valhalla characters with arms spread wide
Assassin's Creed Assassin's Creed Valhalla gets New Game Plus and Stash inventory in "The Most Requested Update"
 
 
Latest in News
Millie Bobby Brown as Eleven in Stranger Things season 5
Sci-Fi Shows Stranger Things fans think a game show and the weather channel are teasing something big for Stranger Things Day 2026
 
 
A new hero model for the Blood Angels Warhammer 40K faction holds up a grail, while clutching a chainsword in their other hand
Tabletop Gaming Long-suffering Warhammer 40K Blood Angels fans get thrown one single, solitary bone
 
 
saltburn
Horror Movies The Acolyte creator is directing a "twisted mother-daughter story" body horror movie starring Rosamund Pike
 
 
Finn Wolfhard as Mike and Millie Bobby Brown as Eleven in Stranger Things season 5
Sci-Fi Shows There is still no secret ninth episode, but Netflix has shared a season 5 blooper reel in celebration of Stranger Things Day
 
 
Robert Downey Jr. as Doctor Doom on the Avengers: Doomsday poster
Marvel Movies Avengers: Doomsday marketing keeps spoiling the film as Latveria gets revealed in a Jeep commercial
 
 
Gears of War: E-Day
Games After Steam and Epic Launcher upgrade their startup times, Xbox PC app becomes "up to 60% faster"
 
 
LATEST ARTICLES
  1. 10 months on, Stranger Things fans are still holding out hope for an alternate finale
    1
    Conformity Gate is alive and well as Stranger Things fans think that an unrelated game show and the weather channel are teasing something big for Stranger Things Day 2026
  2. 2
    The Acolyte creator is directing a "twisted mother-daughter story" body horror movie starring Rosamund Pike
  3. 3
    Shibuya codes (November 2026) for free rerolls
  4. 4
    Avengers: Doomsday marketing keeps spoiling the film as Latveria gets revealed in a Jeep commercial
  5. 5
    Sorry Stranger Things fans, there is still no secret ninth episode, but Netflix has shared a season 5 blooper reel in celebration of Stranger Things Day

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • About us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...