Space Invaders creator says devs are "increasingly expected to listen to the sales team," but game creation "needs to be creatively led first"

Space Invaders
(Image credit: Taito)

The creator of Space Invaders, the arcade game classic about shooting down invading UFOs, thinks game development "needs to be creatively led first" in an era where teams are pressured more than ever to "listen to the sales team."

Speaking to Time Extension, Space Invaders' Tomohiro Nishikado recalled a time in the games industry where most of his work "was moved into mass production once it was completed," and there was much less overhead than there is now.

Freelance contributor

Kaan freelances for various websites including Rock Paper Shotgun, Eurogamer, and this one, Gamesradar. He particularly enjoys writing about spooky indies, throwback RPGs, and anything that's vaguely silly. Also has an English Literature and Film Studies degree that he'll soon forget.

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