Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
  1. Games
  2. MMO
  3. World of Warcraft

WoW Classic lead fired for protesting company policy skewers leadership: "The ABK team should be ashamed"

News
By Hirun Cryer last updated 24 January 2023

Brian Birmingham was fired after refusing to deliberately award low performance ratings

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

WOTLK
(Image credit: Blizzard)
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter

One of the lead developers on World of Warcraft Classic has been fired after protesting Blizzard's controversial employee evaluation system, attributing the practice to the company's top-level leadership. 

On January 23, Bloomberg reported that WoW Classic lead Brian Birmingham had been fired from Blizzard. The reason for Birmingham's firing, according to the report, was refusing to partake in Blizzard's stack-ranking policy, which sees managers forced to give low performance ratings to a certain number of staff to meet a quota. Birmingham had reportedly expressed plans to resign, but was fired after meeting with HR. 

Now, on January 24, Birmingham has confirmed the news via his personal Twitter account, in a tweet thread beginning with the post below. Birmingham asserts that the stack-ranking policy actually comes from ABK, Activision Blizzard's parent company, and although developers at Blizzard pushed back hard against the policy in 2021, the company went ahead with it anyway.

I wasn't intending to make this public, but apparently its in the news already, so I'd at least like to set the record straight. I am no longer an employee of Blizzard Entertainment, though I would return if allowed to, so that I could fight the stack-ranking policy from inside.January 24, 2023

"ABK is a problematic parent company," Birmingham said of Blizzard's mother ship. "They put us under pressure to deliver both expansions early. It is deeply unjust to follow that by depriving employees who worked on them their fair share of profit. The ABK team should be ashamed of themselves."

Birmingham's firing has been met with support from other ex-Blizzard developers, including Valentine Powell, seen just below. Powell used his personal Twitter account to speak out against ABK's stack-ranking policy, stating that it's "fundamentally damaging to teambuilding."

So, while I'm not happy with how this came out, I want to voice my agreement and support for my fellow gamedev who left Blizzard. While there were several reasons I left Blizzard, stack ranking was among my top reasons. Its a policy that is fundamentally damaging to teambuilding.January 23, 2023

Since Birmingham's tweet, dozens of other developers around the games industry have come out in support of the ousted veteran. Respawn veteran Patrick Wren, Thirsty Suitors director Chandana Ekanayake, and Baldur's Gate 3 PR director Molly Carroll are among those speaking up in support of Birmingham, and against the stack-ranking policy. 

Although Birmingham expressed a desire to return to Blizzard and protest ABK's stack-ranking policy from within the studio, it's unclear whether this could eventually happen. He says he "will still play blizzard games" and respects "the developers I worked with at Blizzard." 

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Head over to our new games 2023 guide for a look at all the titles expected to launch this year. 

CATEGORIES
PC Gaming Platforms
Hirun Cryer
Hirun Cryer
Social Links Navigation
Freelance Writer

Hirun Cryer is a freelance reporter and writer with Gamesradar+ based out of U.K. After earning a degree in American History specializing in journalism, cinema, literature, and history, he stepped into the games writing world, with a focus on shooters, indie games, and RPGs, and has since been the recipient of the MCV 30 Under 30 award for 2021. In his spare time he freelances with other outlets around the industry, practices Japanese, and enjoys contemporary manga and anime.

Latest in World of Warcraft
Xal'atath smugly grins in the World of Warcraft: Midnight cinematic 'Immolation'
WoW fans question Blizzard's $7.50 trees, prompting discounts – but some say new decor is "still comically overpriced"
 
 
Key art for World of Warcraft: Midnight.
WoW fans beg Blizzard to "turn down" the "noisy af" Sunwell after Midnight, but others surrender their ears to the light
 
 
Key art for World of Warcraft: Midnight showing Xal'atath hovering against a dark sky
World of Warcraft: Midnight review: "My devotion to this RPG world has been renewed"
 
 
World of Warcraft: Midnight
WoW Midnight sees MMO history repeat itself as players slaughter legions of frogs for skins
 
 
World of Warcraft: Midnight
World of Warcraft Midnight composer says Blizzard devs "feel very lucky and happy that we're not using generative AI
 
 
World of Warcraft: Midnight
Blizzard squashes major World of Warcraft XP exploit less than an hour before the MMO's Midnight early access begins
 
 
Latest in News
Two characters standing on a glowing battlefield during Clair Obscur: Expedition 33
"Parrying was not easy": Clair Obscur devs had to turn to sound to fix an integral part of the J'RPG's combat
 
 
An Intel Core Ultra processor on a blue background
Intel announces Core Ultra refresh CPUs "the fastest desktop gaming processors Intel has ever built"
 
 
Marathon Triage runner shell throwing out medic drone
New Marathon patch seemingly makes the whole game a touch easier as Bungie nerfs UESC enemies, to fans' relief
 
 
A player runs towards the Pokemon Pokopia release time
Pokopia leaves co-op fans disappointed, saying GameShare between Switch 2 and its predecessor "might as well not exist"
 
 
Grogu saluting in The Mandalorian and Grogu
New Mandalorian and Grogu TV spot doesn't give much away about the movie, but it does show Baby Yoda sneezing everywhere
 
 
Mark Hamill, Carrie Fisher, and Harrison Ford in Star Wars: A New Hope
Star Wars fans are discussing why two major characters barely interacted, but I think it makes total sense
 
 
LATEST ARTICLES
  1. Two characters standing on a glowing battlefield during Clair Obscur: Expedition 33
    1
    "Parrying was not easy": Clair Obscur Expedition 33 devs had to turn to sound to fix an integral part of the J'RPG's combat
  2. 2
    The Samsung Galaxy S26 Ultra is an incredible all-rounder, but some other gaming phones have it beat
  3. 3
    The best games of 2026, so far
  4. 4
    The Divoom Ditoo can play pixel art and music on your gaming desk, and it's been caught up in Amazon's Spring Sale
  5. 5
    "It can't even be Pokemon Minecraft, you can't even craft": Pokopia leaves co-op fans disappointed, saying GameShare between Switch 2 and its predecessor "might as well not exist"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...