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Mad Moxxi, the best bartender in Borderlands, is now officially a part of IRL Scotch whisky brand, Ballantine's.
The bewitching barkeep and the iconic Scotch whisky brand announced their collaboration today, which includes a limited-edition Borderlands x Ballantine's bottle of Scotch whisky called the Ballantine's x Moxxi's Bar Edition. In her role as Ballantine's "Chief Galactic Expansion Officer", Moxxi will also serve side missions to the Borderlands community and serve out some exclusive Borderlands 3 content.
When speaking about the rather unusual partnership, Ballantine's Marketing Director, Mathieu Deslandes says: "We’ve been following Moxxi’s adventures in Pandora for some time now and are delighted to have such an infamous entrepreneur on board. Her handling of the Heist of the Handsome Jackpot was second to none and her impressive hostessing of the Underdome Riot is not easily forgotten. I have no doubt Moxxi will help catapult Ballantine's to galactic heights and encourage Vault Hunters to stay true to themselves.”
In a cameo-filled video that takes place inside her famous Sanctuary bar, Moxxi and the crew chat Ballantine's Scotch whisky while she lays down some new ground rules, promoting responsible drinking.
Moxxi even promises more exclusive swag and adventures in the future, as well as a hint that she'll be appearing at bars outside of her usual turf - whatever that means, count us in. Borderlands fans, it looks like we're getting some more content to keep us hooked!
Talking about her newest venture, Moxxi commented: "A good partnership balances business and pleasure in equal measure," says Moxxi. "And ours got off to a sweet start. George Ballantine came over to my place with a blush-worthy proposition. He offered me my own special run of bottles. I call it, 'Moxxi's Bar Edition.' Get your hands on one of them, sugar, they'll treat you right. Like the best things in life, it goes down smooth."
Ballantine's is an iconic brand, so naturally they'd partner with an iconic Borderlands character. According to Ballantine's, Moxxi's appointment into her brand-new role is "the first step in a long-term partnership" between the Scotch whisky and the Borderlands franchise, with more announcements coming this year. Head to Ballantine's official website for updates, or keep an eye out for more from Moxxi on her socials.. She’s taking her position very seriously and you can find her on both Twitter and LinkedIn – why not send her a message?
Fans of Borderlands and Scotch whisky can snag the Ballantine's x Moxxi's Bar Edition bottle, but it's first come first served. Follow Moxxi on LinkedIn and Twitter for updates on where you can pick up your very own bottle. If you're lucky enough to grab one, you'll get access to exclusive Borderlands 3 content. Keep an eye out, as we expect this collab to fly off the shelves.
