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Take-Two exploring subscription models

Publisher to take steps into the world of episodic gaming

Words: Tom Ivan, Next Generation
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Take-Two is planning to take greater steps into the world of networked gaming in a bid to grow its business.

Speaking at the Piper Jaffray conference in New York, chairman Strauss Zelnick told investors that the idea is to "turn packaged goods partially into a subscription business," reports Kotaku.

The company is experimenting with ways to incorporate microtransactions into its business, he said.

"If we can get a good model for episodic content for high quality titles, that should be a pretty profitable business because there are no hard goods associated with it."

Courtesy of Next Generation.

Jun 11, 2008

 
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