What lifestyle gaming pics looked like in the 70s

Like most things about gaming, lifestyle photos that pretend to represent a snap shot of gaming life have changed dramatically over the last few decades. Thanks mostly to the Wii, our eyes are regularly offended by pretend perfect people pretending to play games in pretend perfect studio apartments. We find the whole thing putrid and distasteful. Here's a sick-making example of gaming through the lifestyle lens so you know what we're talking about.

Look at them. These people are not real.

But have these contrived glimpses of gaming life always been so offensively shitacular? To find out, we did some investigative journalism using Google image search and - presto! - discovered a wealth of old-school gaming lifestyle pics from the 70s. This is about as retro as it gets kids, so love it up. Let's time warp!

This stuff was so far in the future that it actually had to be played in outer space. Probably in a decompression chamber or something so their heads didn't explode like that bit in Total Recall.

Still in outer space, but this time with a splash of technicolour. And the dude is definitely checking out her tits.

Back in the day, lifestyle shots were actually representative of the real deal. Four men with hair helmets playing QuadraPong while a girl hangs about like a lonely fart would, we imagine, have been pretty much spot on.

This is gaming and foreplay all at the same time.

The fact that she's actually getting paid to pretend that she's interested in games still isn't enough for this 'Mom' to even pretend that she's even vaguely interested in games. Mom: "Games? Yes, very nice dear."

An artist's impression. Look at this while thinking of the theme from Shaft and you've got a pretty good impression of what the 70s was like.


  • NelosAngelos - March 22, 2009 2:19 a.m.

    Photo shop cock here! Funniest thing I've seen all week. And ain't it the truth? Nothing but a bunch of damn robots with their plastic smiles and how good "casual" gaming is.
  • reyalejandro13 - March 21, 2009 4:36 p.m.

    If they had one for 360, it would be (from the don't actually show the game, just people playing it persepctive) 2-4 people, most likely guys, yelling obscenities at the screen while horrified parents are in the background. If it were PS3, it would be the same pick, but the people would look bored, and they would be saying "when does FF13 come out?" Or they would be saying "why are we playing PS3 when all our friends have 360's?"
  • gamerdude77 - March 21, 2009 3:56 p.m.

    WTF he IS grabbing his moms tits in the last NES one!
  • jimsondanet - March 21, 2009 1:18 p.m.

    Videomaster: when a couple of body snatchers adopted some children of the corn. gaming ads should reflect the joyfull glee of experimenting with ragdoll physics while on a sunday drive through central park. "hey mum watch this!"
  • Spybreak8 - March 21, 2009 3:36 a.m.

    Gotta love marketing and games. Nice find guys. I wonder what this and using Cooliris would look like, lol 70s game ads board.
  • gatornation1254 - March 21, 2009 2:07 a.m.

    the channel f scared me
  • Hobojedi - March 20, 2009 11:03 p.m.

    Wow! There's a lot of funny captions in this article.
  • iKOemos - March 20, 2009 9:19 p.m.

    That channel F guy is staring straight in to my soul.
  • Montag - March 20, 2009 8:41 p.m.

    I remember looking like that!! Anyway I remember having my first woody (Hehe) atari. Weirdly my whole family did sit round it grinning like loons. Either the magic of games or we were inbred freaks with too small a genetic pool! reCaptcha: Coats $3 Million
  • zymn - March 20, 2009 8 p.m.

    the last NES pic looks like the kittle boy is grabbin his mom tits. i suppose they didn't wean their kids very early in the 70s.
  • Cernunnos - March 25, 2009 8:29 a.m.

    @Monkey: you racist bastard! so all black people look alike, huh? next you'll be saying that that asian chick looked like Hideo Kojima... nah just kidding, that was my first thought too. the samuel l jackson, not kojima (though that would be way too many people's wet dream). was it just me or did those two siblings who shared "special love" look a little... odd. maybe their dad/uncle and mom/aunt did as well. hur-hur
  • Monkey - March 23, 2009 1:09 p.m.

    Does anyone else think the black guy in the Fairchild VES advert looks like a young Samuel L Jackson? ReCaptcha: husband system
  • noobmasteroftehworld - March 22, 2009 12:01 a.m.

    i don't think the moms wearing a one piece in the last pic, it's so high i think it's just a really long shirt
  • deathrebellion - March 21, 2009 12:18 p.m.

    @ zymn yup he is
  • italianboye23 - March 21, 2009 5:15 a.m.

    hey a really good web site for games and stuff is it is awsome!
  • somerandomchap - March 21, 2009 4:27 a.m.

    gaming ads should refelct real life, like when you are playing live with a mic and you have your loved one or someone close to you yelling at you to do stuff, and you responding with obsenities, while your good old team mates hear everyword
  • bloodfangz3 - March 21, 2009 3:13 a.m.

    lmao channel f that guy looks like he's been playing football..
  • VnT - March 21, 2009 3:08 a.m.

    Wisdom I gleaned from this article: No matter what decade, asian girls are hot.
  • Pocotron - March 20, 2009 9:55 p.m.

    haha reCaptcha was school ladies lol just wanted to throw that out theres
  • revrock - March 20, 2009 9:16 p.m.

    Great Article! You guys constantly deliver the goods.

Showing 1-20 of 24 comments

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