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THQ sheds 30 staff, blames poor uDraw sales

Dwindling sales of the uDraw Game Tablet, coupled with the art peripheral's inability to interest PS3 and Xbox 360 owners, have forced THQ to cut 30 members of its Play THQ division in Agoura Hills, California, in order to cover its losses and refocus on more popular franchises.

“Due to weaker than expected sales of the uDraw Game Tablet, we are taking a difficult but important step to reduce the number of employees that supported this brand,” explained a THQ rep in a statement to GameInformer. “30 people will be leaving the company and business unit leader Martin Good will also be leaving to pursue new opportunities outside the company. This action will allow us to reduce costs, increase efficiency and increase the focus of our organization."

It wasn't that long ago when uDraw could do no wrong. Just this February, CEO Brian Farrell bragged to investors that the Wii version had sold 1.3 million in the US alone. A few months later, Farrell announced THQ would be porting uDraw to PS3 and Xbox 360, and predicted it would lead the way for future sales, saying, “We expect to generate significant growth, profitability and cash in fiscal 2012, driven by the latest installments of multi-million unit selling franchises Saints Row, Red Faction, Warhammer 40,000, MX vs. ATV, WWE and uDraw.”

Fast foward to now and it appears Farrell's estimations were a bit off. However, considering uDraw has only been out for PS3 and Xbox 360 since November 15, and THQ didn't even wait until after the holidays to gauge its success, one has to wonder if these lay offs are linked to sales or a desire to clean house and free up a little coin before the company's fiscal report in March 2012.

Topics

THQ udraw

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17 comments

  • gamingfreak - December 13, 2011 3:26 a.m.

    Why does this even exist...
  • alphafour - December 12, 2011 10:04 p.m.

    "THQ is pointing to poor uDraw sales as the reason behind its recent dismal of 30 staff from the Play THQ development team." It's a shame there was a DISMAL of 30 staff hah!.. Am I the only one who saw it? It disappears after you click the "read more" bit.
  • Overlord153 - December 12, 2011 4:50 p.m.

    i didn't even know that the UDraw was available for PS3 and 360. Fail Marketing.
  • Unoriginal - December 12, 2011 4:05 p.m.

    What the hell is a uDraw?
  • FemJesse - December 12, 2011 3:04 p.m.

    They should pull all the XBox and PS3 models and remove the multitouch. Perhaps the Wii models sold well because they didn't have multitouch... and word of mouth says "Hey this is really fun!"
  • FemJesse - December 12, 2011 3:02 p.m.

    I hope the first guy they fired was the guy that thought it would be good to add multitouch to the tablet. Most people rest their hands on the paper/pad to stable their linework. Multitouch turned it from a viable digital pictionary product into an unusable brick. Wacom made cheaper pads that cost less YEARS ago that were better than the uDraw tablet...
  • lazer59882 - December 12, 2011 1:35 p.m.

    never heard of udraw but I'm glad it failed. hope the kinect and move are next
  • Redeater - December 12, 2011 2:08 p.m.

    Speaking of Kinect....where the fuck are the games that allow you to scan your skateboard....drive a car...scan your face and use it on a character. You know, all that cool shit they showed in the commercials over a fucking year ago?? I have never bought a Kinect and if games like Blackwater are what is in store...I'm glad I didn't!
  • db1331 - December 12, 2011 1:22 p.m.

    I hope that when it came time to notify the employees, management handed them slips of paper that said "uFired."
  • EnigmaSpirit - December 12, 2011 2:58 p.m.

    THIS.
  • jamer199 - December 12, 2011 1:08 p.m.

    Why anyone would buy this I don't know but wouldn't a sketch pad and pencils be a better choice for drawing?Sounds like a stupid product.
  • onetimebuster - December 12, 2011 1:03 p.m.

    I blame lame product.
  • profile0000 - December 12, 2011 12:58 p.m.

    Look at the bright side of the uDraw failure, cheapened up THQ's stock by around 35%, making it around 90 cents last Friday. You can buy quite a few shares when they are almost worthless.
  • Ded - December 12, 2011 12:51 p.m.

    I've never even heard of this uDraw thing.. and I love drawing and gaming..
  • GAYMER - December 12, 2011 2:59 p.m.

    ^^THIS^^
  • NightCrawler_358 - December 12, 2011 12:49 p.m.

    I am so very sorry for those staffmembers of THQ, who have made some real great games over the years. To get fired because they were forced to make an awful product that sold horribly... Terrible. THQ, you know what doesn't cost 60 dollars? A pencil and paper.
  • comaqi - December 12, 2011 12:45 p.m.

    THQ has been taking it hard lately. First Red Faction and now this!

Showing 1-17 of 17 comments

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