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Sony: PlayStation 3 sales down, profit projections fall by 25%

Sony has just posted its latest financial report, which sees overall profit projections reduced by a painful 25%. The report sees the company's gaming division fall victim to the same losses suffered by the company as a whole. There are plenty of reasons for the drop – Q1 2011 was a bad time to be based in Japan, and the last five-odd years have been a bad time to be based within the global economy – but guess what? Despite being the company's only consumer division to bear the full brunt of the earthquake, recession, and April's PSN outage, Sony's Gaming department posted a smaller loss than any other division in its category. Hoorah.

Comparing Q1 2010 to Q1 2011, PlayStation 3 sales have dropped 25%. Gaming as a whole lists an 11.9% drop in revenue over the same period. This makes sense because it has been a real shit year to be a person living on Earth. However, if you look up the term “Pyrrhic Victory” in the dictionary, do you know what you'll see? No, not a picture of a PlayStation 3, because they don't put pictures in the dictionary, which is a small and somewhat damning sort of triumph for Sony's Gaming division – which, what do you know, is exactly what a Pyrrhic Victory is.


Above: The little machines that (comparatively) could. Also, Avatar

Because hey, Gaming may have been decimated by the past year's strife and woes and Anonymouses, but the company's TV, Home AV, Digital Imaging and Personal/Mobile Products divisions all posted greater losses. Meaning that the guys that make PlayStation products are actually, at the moment, the heroes of Sony's consumer division for holding (a comparable portion of) the line. Nice work, guys! Sony has told investors it still predicts an overall growth in PS3 sales for the year. The company notes that PSP sales have improved by 30%, raising hopes that upcoming releases such as the PlayStation Vita may improve the fortunes of the company's Gaming division over the next financial year.

Jul 28, 2011

Source: SonyIGN

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11 comments

  • Anderstmnt - July 29, 2011 6:19 p.m.

    why must the cymbals of true gaming be having a hard time? this world is terrible, things like shitty App games like Angry Birds succeed while great consoles & publishers get bad sales.
  • Rowdie - July 29, 2011 5:56 p.m.

    It's gaming as a whole that's in trouble? That's the theory? I have to go with proven false. 360 moved more units and games for mobile devices are going nutz. It's not the industry, it's not the economy, it's Nintendo and sony.
  • rabidpotatochip - July 29, 2011 4:29 p.m.

    I can just imagine Nintendo reading this article and saying "at least I'm not THAT guy!"
  • Tranquilbez34 - July 29, 2011 6:49 a.m.

    so nintendo and sony are both loosing sales, Microsoft must be screaming with delight!
  • Yeager1122 - July 29, 2011 3:55 a.m.

    If the ps3 got a price drop then i might actually get one and i have no desire to get a psp even if vita is around the corner.
  • UsernameLoser - July 29, 2011 2:49 a.m.

    Avatar sucked. Anyway, Sony should give up on PS3 now, since the Vita sounds like it could easily rip its own ass off and still sell. I've decided to give up on consoles and stick to handhelds. SFIV is already on iPads and such, so it sounds like handhelds are catching up, and its only a matter of time before consoles die out and handhelds are getting twice the attention.
  • ZigzMagoo - July 29, 2011 2:08 a.m.

    So by 30% they mean from ten sold to thirteen sold
  • Defguru7777 - July 29, 2011 1:49 a.m.

    @PooPSock You said what I wanted to say, but better. Well done.
  • PooPSock - July 29, 2011 1:02 a.m.

    This puts Nintendo's figures into perspective. All of the "Why Nintendo's in trouble" stuff seems a bit less true, now doesn't it? I'm not saying the 3DS wasn't in a bad spot(which is undeniable), but all of that worry seems less directed at Nintendo specifically. It's the industry as a whole that's to be worried about.
  • cj12297 - July 29, 2011 1:02 a.m.

    Oh god. Today is the day of bad sales news.
  • D0CCON - July 29, 2011 12:57 a.m.

    I'm always amazed by how sales for an old system go up when a new system is around the corner (in this case PSP for people who didn't read the article).

Showing 1-11 of 11 comments

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